Business Segments · Sales & Marketing
Monster Energy Drinks — Sales & Marketing
Monster Beverage Monster Energy Drinks — Sales & Marketing increased by 3.9% to $196.52M in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 15.2%, from $170.53M to $196.52M. Over 3 years (FY 2022 to FY 2025), Monster Energy Drinks — Sales & Marketing shows an upward trend with a 10.4% CAGR.
Analysis
StatementSegment
CategoryGrowth
SignalContext dependent
VolatilityModerate
First reportedQ1 2022
Last reportedQ4 2025
Rolls up toSales & Marketing
How to read this metric
An increase is generally positive if it drives revenue growth, but excessive spending without growth may indicate declining marketing efficiency.
Detailed definition
This includes expenditures on advertising, brand promotion, sponsorships, and sales force support. It is a critical inve...
Peer comparison
Standard operating expense metric for consumer-facing brands to assess marketing intensity.
Metric ID:
mnst_segment_monster_energy_drinks_selling_and_marketing_expenseHistorical Data
16 periods
| Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $132.75M | $132.75M | $132.75M | $132.75M | $150.39M | $150.39M | $150.39M | $150.39M | $159.49M | $171.84M | $170.72M | $170.53M | $154.53M | $174.77M | $189.14M | $196.52M |
| QoQ Change | — | +0.0% | +0.0% | +0.0% | +13.3% | +0.0% | +0.0% | +0.0% | +6.1% | +7.7% | -0.7% | -0.1% | -9.4% | +13.1% | +8.2% | +3.9% |
| YoY Change | — | — | — | — | +13.3% | +13.3% | +13.3% | +13.3% | +6.1% | +14.3% | +13.5% | +13.4% | -3.1% | +1.7% | +10.8% | +15.2% |
Range$132.75M – $196.52M
CAGR+11.0%
Avg YoY Growth+10.4%
Median YoY Growth+13.3%
Current Streak3 quarters growth
Similar Metrics at Other Companies
Frequently Asked Questions
- What is Monster Beverage's monster energy drinks — sales & marketing?
- Monster Beverage (MNST) reported monster energy drinks — sales & marketing of $196.52M in Q4 2025.
- How has Monster Beverage's monster energy drinks — sales & marketing changed year-over-year?
- Monster Beverage's monster energy drinks — sales & marketing increased by 15.2% year-over-year, from $170.53M to $196.52M.
- What is the long-term trend for Monster Beverage's monster energy drinks — sales & marketing?
- Over 3 years (2022 to 2025), Monster Beverage's monster energy drinks — sales & marketing has grown at a 10.4% compound annual growth rate (CAGR), from $531.01M to $714.96M.
- What does monster energy drinks — sales & marketing mean?
- The total amount spent on advertising, marketing, and sales efforts.