Other
Advertising costs
ServiceNow Advertising costs remained flat by 0.0% to $87.00M in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 18.0%, from $73.75M to $87.00M. Over 4 years (FY 2021 to FY 2025), Advertising costs shows an upward trend with a 15.1% CAGR.
Analysis
StatementIncome Statement
SectionOther
CategoryGrowth
SignalContext dependent
VolatilityModerate
First reportedQ1 2013
Last reportedQ4 2025Jan 29, 2026
How to read this metric
An increase signals an aggressive push for market share or a response to increased competitive intensity.
Detailed definition
This metric tracks the costs associated with marketing, promoting, and advertising products or services to consumers. It...
Peer comparison
Standard operating expense for consumer-facing firms; benchmarked against revenue as a percentage of sales.
Metric ID:
other_advertising_expenseHistorical Data
5 years
| FY'21 | FY'22 | FY'23 | FY'24 | FY'25 | |
|---|---|---|---|---|---|
| Value | $198.00M | $201.00M | $221.00M | $295.00M | $348.00M |
| YoY Change | — | +1.5% | +10.0% | +33.5% | +18.0% |
Range$198.00M – $348.00M
CAGR+15.1%
Avg YoY Growth+15.7%
Median YoY Growth+14.0%
Current Streak4+ years growth
Advertising costs at Other Companies
Frequently Asked Questions
- What is ServiceNow's advertising costs?
- ServiceNow (NOW) reported advertising costs of $87.00M in Q4 2025.
- How has ServiceNow's advertising costs changed year-over-year?
- ServiceNow's advertising costs increased by 18.0% year-over-year, from $73.75M to $87.00M.
- What is the long-term trend for ServiceNow's advertising costs?
- Over 4 years (2021 to 2025), ServiceNow's advertising costs has grown at a 15.1% compound annual growth rate (CAGR), from $198.00M to $348.00M.
- What does advertising costs mean?
- The total cost spent on marketing and advertising campaigns to promote products.