Other
Advertising costs
Accenture Advertising costs remained flat by 0.0% to $19.63M in Q2 2025 compared to the prior quarter. Year-over-year, this metric declined by 24.9%, from $26.13M to $19.63M. Over 4 years (FY 2021 to FY 2025), Advertising costs shows a downward trend with a -17.8% CAGR.
Analysis
StatementIncome Statement
SectionOther
CategoryGrowth
SignalContext dependent
VolatilityModerate
First reportedQ1 2014
Last reportedQ4 2025Oct 10, 2025
How to read this metric
Higher spending may signal a push for market share growth, while lower spending might indicate a focus on margin expansion or brand maturity.
Detailed definition
This represents the total costs incurred for marketing, branding, and promotional activities intended to drive customer...
Peer comparison
Varies widely by industry; service firms typically spend less than consumer goods companies.
Metric ID:
other_advertising_expenseHistorical Data
5 years
| FY'21 | FY'22 | FY'23 | FY'24 | FY'25 | |
|---|---|---|---|---|---|
| Value | $171.88M | $119.20M | $100.65M | $104.51M | $78.52M |
| YoY Change | — | -30.6% | -15.6% | +3.8% | -24.9% |
Range$78.52M – $171.88M
CAGR-17.8%
Avg YoY Growth-16.8%
Median YoY Growth-20.2%
Advertising costs at Other Companies
Frequently Asked Questions
- What is Accenture's advertising costs?
- Accenture (ACN) reported advertising costs of $19.63M in Q2 2025.
- How has Accenture's advertising costs changed year-over-year?
- Accenture's advertising costs decreased by 24.9% year-over-year, from $26.13M to $19.63M.
- What is the long-term trend for Accenture's advertising costs?
- Over 4 years (2021 to 2025), Accenture's advertising costs has grown at a -17.8% compound annual growth rate (CAGR), from $171.88M to $78.52M.
- What does advertising costs mean?
- The total amount spent on marketing and advertising campaigns to promote the business.