Other
Advertising costs
ServiceNow Advertising costs remained flat by 0.0% to $87M in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 18.0%, from $73.75M to $87M. Over 4 years (FY 2021 to FY 2025), Advertising costs shows an upward trend with a 15.1% CAGR.
Analysis
StatementIncome Statement
SectionOther
CategoryGrowth
SignalContext dependent
VolatilityModerate
First reportedQ1 2013
Last reportedQ4 2025Jan 29, 2026
How to read this metric
Higher spending may signal aggressive growth strategies or new product launches, while lower spending might indicate a focus on profitability or market saturation.
Detailed definition
Total costs incurred for marketing, promotional campaigns, and advertising activities aimed at acquiring new customers o...
Peer comparison
Standard operating expense for consumer and enterprise software companies; highly correlated with revenue growth targets.
Metric ID:
other_advertising_expenseHistorical Data
5 years
| FY'21 | FY'22 | FY'23 | FY'24 | FY'25 | |
|---|---|---|---|---|---|
| Value | $198M | $201M | $221M | $295M | $348M |
| YoY Change | — | +1.5% | +10.0% | +33.5% | +18.0% |
Range$198M – $348M
CAGR+15.1%
Avg YoY Growth+15.7%
Median YoY Growth+14.0%
Current Streak4+ years growth
Advertising costs at Other Companies
Frequently Asked Questions
- What is ServiceNow's advertising costs?
- ServiceNow (NOW) reported advertising costs of $87M in Q4 2025.
- How has ServiceNow's advertising costs changed year-over-year?
- ServiceNow's advertising costs increased by 18.0% year-over-year, from $73.75M to $87M.
- What is the long-term trend for ServiceNow's advertising costs?
- Over 4 years (2021 to 2025), ServiceNow's advertising costs has grown at a 15.1% compound annual growth rate (CAGR), from $198M to $348M.
- What does advertising costs mean?
- The total amount spent on advertising and marketing campaigns.