Discontinued — last reported Q4 '25

Products & Services · Revenue

Branding & Retail Commerce — Revenue

Omnicom Group Branding & Retail Commerce — Revenue increased by 13.7% to $164.70M in Q4 2025 compared to the prior quarter. Year-over-year, this metric declined by 7.0%, from $177.10M to $164.70M. Over 4 years (FY 2021 to FY 2025), Branding & Retail Commerce — Revenue shows a downward trend with a -6.3% CAGR. This is a positive signal — higher values indicate stronger performance for this metric.

Analysis

StatementSegment
CategoryGrowth
SignalHigher is better
VolatilityModerate
First reportedQ1 2021
Last reportedQ4 2025
Rolls up toTotal Revenue

How to read this metric

An increase indicates growing client demand for integrated branding and retail commerce solutions, while a decrease may signal market saturation, loss of key accounts, or a shift in client spending toward other marketing channels.

Detailed definition

This metric represents the total gross revenue generated by the segment focused on branding, retail strategy, and commer...

Peer comparison

Comparable to revenue streams from specialized marketing services or digital transformation segments at other global advertising holding companies and consulting firms.

Metric ID: omc_segment_branding_retail_commerce_revenue

Historical Data

19 periods
 Q2 '21Q3 '21Q4 '21Q1 '22Q2 '22Q3 '22Q4 '22Q1 '23Q2 '23Q3 '23Q4 '23Q1 '24Q2 '24Q3 '24Q4 '24Q1 '25Q2 '25Q3 '25Q4 '25
Value$200.55M$200.55M$200.55M$212.03M$212.03M$212.03M$212.03M$197.00M$197.00M$197.00M$197.00M$185.50M$182.10M$181.70M$177.10M$159.50M$148.60M$144.80M$164.70M
QoQ Change+0.0%+0.0%+5.7%+0.0%+0.0%+0.0%-7.1%+0.0%+0.0%+0.0%-5.8%-1.8%-0.2%-2.5%-9.9%-6.8%-2.6%+13.7%
YoY Change+5.7%+5.7%+5.7%-7.1%-7.1%-7.1%-7.1%-5.8%-7.6%-7.8%-10.1%-14.0%-18.4%-20.3%-7.0%
Range$144.80M$212.03M
CAGR-4.3%
Avg YoY Growth-6.8%
Median YoY Growth-7.1%

Frequently Asked Questions

What is Omnicom Group's branding & retail commerce — revenue?
Omnicom Group (OMC) reported branding & retail commerce — revenue of $164.70M in Q4 2025.
How has Omnicom Group's branding & retail commerce — revenue changed year-over-year?
Omnicom Group's branding & retail commerce — revenue decreased by 7.0% year-over-year, from $177.10M to $164.70M.
What is the long-term trend for Omnicom Group's branding & retail commerce — revenue?
Over 4 years (2021 to 2025), Omnicom Group's branding & retail commerce — revenue has grown at a -6.3% compound annual growth rate (CAGR), from $802.20M to $617.60M.
What does branding & retail commerce — revenue mean?
The total revenue earned from services related to brand development and retail commerce strategy.