What is PepsiCo's deferred marketplace spending?

PepsiCo (PEP) reported deferred marketplace spending of $205.00M in Q4 2025.

How has PepsiCo's deferred marketplace spending changed year-over-year?

PepsiCo's deferred marketplace spending increased by 105.0% year-over-year, from $100.00M to $205.00M.

What is the long-term trend for PepsiCo's deferred marketplace spending?

Over 5 years (2020 to 2025), PepsiCo's deferred marketplace spending has grown at a 9.5% compound annual growth rate (CAGR), from $130.00M to $205.00M.

What does deferred marketplace spending mean?

Marketing costs that have been paid but are being saved to be recorded as expenses in future periods.

Other

Deferred marketplace spending

PepsiCo Deferred marketplace spending increased by 105.0% to $205.00M in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 105.0%, from $100.00M to $205.00M. Over 5 years (FY 2020 to FY 2025), Deferred marketplace spending shows an upward trend with a 9.5% CAGR.

Analysis

StatementBalance Sheet Statement

SectionOther

CategoryEfficiency

SignalContext dependent

VolatilityModerate

First reportedQ4 2014

Last reportedQ4 2025Feb 3, 2026

How to read this metric

An increase suggests a build-up of planned marketing activities or upcoming product launches.

Detailed definition

This represents marketing and promotional expenditures that have been paid or accrued but are deferred to be recognized...

Peer comparison

Consumer-facing companies often use deferred spending to manage the impact of large-scale advertising campaigns on quarterly earnings.

Metric ID: other_deferred_marketplace_spending

Historical Data

5 periods

	Q4 '21	Q4 '22	Q4 '23	Q4 '24	Q4 '25
Value	$119.00M	$123.00M	$103.00M	$100.00M	$205.00M
QoQ Change	—	+3.4%	-16.3%	-2.9%	+105.0%
YoY Change	—	+3.4%	-16.3%	-2.9%	+105.0%

Range$100.00M – $205.00M

CAGR+72.3%

Avg YoY Growth+22.3%

Median YoY Growth+0.2%

Deferred marketplace spending at Other Companies

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Frequently Asked Questions

What is PepsiCo's deferred marketplace spending?: PepsiCo (PEP) reported deferred marketplace spending of $205.00M in Q4 2025.
How has PepsiCo's deferred marketplace spending changed year-over-year?: PepsiCo's deferred marketplace spending increased by 105.0% year-over-year, from $100.00M to $205.00M.
What is the long-term trend for PepsiCo's deferred marketplace spending?: Over 5 years (2020 to 2025), PepsiCo's deferred marketplace spending has grown at a 9.5% compound annual growth rate (CAGR), from $130.00M to $205.00M.
What does deferred marketplace spending mean?: Marketing costs that have been paid but are being saved to be recorded as expenses in future periods.