Discontinued — last reported Q1 '16
Consolidation · Accrued Marketing Costs Current
Subsidiary Issuer — Accrued Marketing Costs Current
Analysis
StatementSegment
CategoryProfitability
SignalContext dependent
VolatilityModerate
First reportedQ4 2014
Last reportedQ1 2016May 5, 2016
Rolls up toMarketing and selling
How to read this metric
An increase suggests higher planned or executed marketing activity, while a decrease may indicate a reduction in promotional intensity or more efficient payment cycles.
Detailed definition
Captures the estimated marketing expenses incurred by the subsidiary that have not yet been paid or invoiced. This is a...
Peer comparison
Common in CPG companies where marketing spend is a primary driver of revenue growth.
Metric ID:
khc_segment_subsidiary_issuer_accrued_marketing_costs_currentSimilar Metrics at Other Companies
Frequently Asked Questions
- What does subsidiary issuer — accrued marketing costs current mean?
- Marketing expenses incurred but not yet paid.