Operating Expenses
Sales & Marketing
PNC Financial Services Sales & Marketing increased by 8.6% to $101.00M in Q4 2025 compared to the prior quarter. Year-over-year, this metric declined by 9.8%, from $112.00M to $101.00M. Over 4 years (FY 2021 to FY 2025), Sales & Marketing shows an upward trend with a 4.3% CAGR.
Analysis
StatementIncome Statement
SectionOperating Expenses
CategoryEfficiency
SignalContext dependent
VolatilityModerate
First reportedQ1 2007
Last reportedQ4 2025
How to read this metric
An increase may signal an aggressive growth strategy, while a decrease might indicate cost-cutting or reduced market investment.
Detailed definition
Selling and marketing expenses include costs associated with advertising, sales force compensation, and promotional acti...
Peer comparison
Common operating expense category; analyzed as a percentage of revenue to gauge marketing efficiency.
Metric ID:
is_selling_and_marketingHistorical Data
19 periods
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $74.00M | $103.00M | $97.00M | $61.00M | $95.00M | $93.00M | $106.00M | $74.00M | $109.00M | $93.00M | $74.00M | $64.00M | $93.00M | $93.00M | $112.00M | $85.00M | $99.00M | $93.00M | $101.00M |
| QoQ Change | — | +39.2% | -5.8% | -37.1% | +55.7% | -2.1% | +14.0% | -30.2% | +47.3% | -14.7% | -20.4% | -13.5% | +45.3% | +0.0% | +20.4% | -24.1% | +16.5% | -6.1% | +8.6% |
| YoY Change | — | — | — | — | +28.4% | -9.7% | +9.3% | +21.3% | +14.7% | +0.0% | -30.2% | -13.5% | -14.7% | +0.0% | +51.4% | +32.8% | +6.5% | +0.0% | -9.8% |
Range$61.00M – $112.00M
CAGR+7.2%
Avg YoY Growth+5.8%
Median YoY Growth+0.0%
Sales & Marketing at Other Companies
Frequently Asked Questions
- What is PNC Financial Services's sales & marketing?
- PNC Financial Services (PNC) reported sales & marketing of $101.00M in Q4 2025.
- How has PNC Financial Services's sales & marketing changed year-over-year?
- PNC Financial Services's sales & marketing decreased by 9.8% year-over-year, from $112.00M to $101.00M.
- What is the long-term trend for PNC Financial Services's sales & marketing?
- Over 4 years (2021 to 2025), PNC Financial Services's sales & marketing has grown at a 4.3% compound annual growth rate (CAGR), from $319.00M to $378.00M.
- What does sales & marketing mean?
- Costs related to promoting products and acquiring or retaining customers.