Business Segments · Deferred Policy Acquisition Costs
Individual Retirement Strategies — Deferred Policy Acquisition Costs
Prudential Financial Individual Retirement Strategies — Deferred Policy Acquisition Costs increased by 5.8% to $4.33B in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 5.8%, from $4.09B to $4.33B.
Analysis
StatementSegment
CategoryEfficiency
SignalContext dependent
VolatilityStable
First reportedQ4 2020
Last reportedQ4 2025
Rolls up toDeferred acquisition costs
How to read this metric
An increase suggests high sales growth and investment in new business, while a decrease may indicate lower acquisition activity or accelerated write-offs.
Detailed definition
Represents the capitalized costs associated with acquiring new insurance or annuity contracts that are expected to be re...
Peer comparison
Common in life insurance and annuity segments as 'Deferred Acquisition Costs' (DAC).
Metric ID:
pru_segment_individual_retirement_strategies_deferred_policy_acquisition_costsHistorical Data
5 periods
| Q4 '21 | Q4 '22 | Q4 '23 | Q4 '24 | Q4 '25 | |
|---|---|---|---|---|---|
| Value | $3.63B | $3.88B | $3.88B | $4.09B | $4.33B |
| QoQ Change | — | +6.8% | +0.2% | +5.4% | +5.8% |
| YoY Change | — | +6.8% | +0.2% | +5.4% | +5.8% |
Range$3.63B – $4.33B
CAGR+19.4%
Avg YoY Growth+4.6%
Median YoY Growth+5.6%
Current Streak4+ quarters growth
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Frequently Asked Questions
- What is Prudential Financial's individual retirement strategies — deferred policy acquisition costs?
- Prudential Financial (PRU) reported individual retirement strategies — deferred policy acquisition costs of $4.33B in Q4 2025.
- How has Prudential Financial's individual retirement strategies — deferred policy acquisition costs changed year-over-year?
- Prudential Financial's individual retirement strategies — deferred policy acquisition costs increased by 5.8% year-over-year, from $4.09B to $4.33B.
- What does individual retirement strategies — deferred policy acquisition costs mean?
- Capitalized costs of acquiring new insurance policies that are spread out over the life of the contract.