Business Segments · Deferred Policy Acquisition Costs
Retirement Strategies — Deferred Policy Acquisition Costs
Prudential Financial Retirement Strategies — Deferred Policy Acquisition Costs increased by 7.3% to $4.61B in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 7.3%, from $4.30B to $4.61B. This is a positive signal — higher values indicate stronger performance for this metric.
Analysis
StatementSegment
CategoryGrowth
SignalHigher is better
VolatilityStable
First reportedQ4 2020
Last reportedQ4 2025
Rolls up toDeferred acquisition costs
How to read this metric
A steady or growing balance suggests consistent new business acquisition, while rapid write-downs may signal poor policy persistency.
Detailed definition
Capitalized costs associated with acquiring new insurance or annuity contracts, which are amortized over the life of the...
Peer comparison
Standard DAC asset found on the balance sheets of all life and annuity insurance companies.
Metric ID:
pru_segment_retirement_strategies_deferred_policy_acquisition_costsHistorical Data
5 periods
| Q4 '21 | Q4 '22 | Q4 '23 | Q4 '24 | Q4 '25 | |
|---|---|---|---|---|---|
| Value | $3.67B | $3.95B | $4.02B | $4.30B | $4.61B |
| QoQ Change | — | +7.6% | +1.8% | +6.9% | +7.3% |
| YoY Change | — | +7.6% | +1.8% | +6.9% | +7.3% |
Range$3.67B – $4.61B
CAGR+25.7%
Avg YoY Growth+5.9%
Median YoY Growth+7.1%
Current Streak4+ quarters growth
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Frequently Asked Questions
- What is Prudential Financial's retirement strategies — deferred policy acquisition costs?
- Prudential Financial (PRU) reported retirement strategies — deferred policy acquisition costs of $4.61B in Q4 2025.
- How has Prudential Financial's retirement strategies — deferred policy acquisition costs changed year-over-year?
- Prudential Financial's retirement strategies — deferred policy acquisition costs increased by 7.3% year-over-year, from $4.30B to $4.61B.
- What does retirement strategies — deferred policy acquisition costs mean?
- Costs to acquire new customers that are spread out over the life of their policies.