Operating Expenses
Sales & Marketing
Roblox Sales & Marketing decreased by 18.2% to $64.00M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 33.3%, from $48.00M to $64.00M. Over 4 years (FY 2021 to FY 2025), Sales & Marketing shows an upward trend with a 29.9% CAGR.
Analysis
StatementIncome Statement
SectionOperating Expenses
CategoryEfficiency
SignalContext dependent
VolatilityModerate
First reportedQ4 2013
Last reportedQ4 2025
How to read this metric
An increase may signal an aggressive growth strategy, while a decrease might indicate cost-cutting or reduced market investment.
Detailed definition
Selling and marketing expenses include costs associated with advertising, sales force compensation, and promotional acti...
Peer comparison
Common operating expense category; analyzed as a percentage of revenue to gauge marketing efficiency.
Metric ID:
selling_and_marketingHistorical Data
20 periods
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $18.99M | $19.60M | $27.77M | $29.10M | $26.50M | $32.11M | $29.74M | $26.76M | $30.33M | $40.87M | $48.50M | $35.53M | $36.29M | $52.59M | $49.77M | $48.00M | $52.81M | $67.13M | $78.23M | $64.00M |
| QoQ Change | — | +3.2% | +41.7% | +4.8% | -8.9% | +21.1% | -7.4% | -10.0% | +13.4% | +34.8% | +18.7% | -26.7% | +2.1% | +44.9% | -5.4% | -3.5% | +10.0% | +27.1% | +16.5% | -18.2% |
| YoY Change | — | — | — | — | +39.6% | +63.8% | +7.1% | -8.1% | +14.4% | +27.3% | +63.1% | +32.8% | +19.7% | +28.7% | +2.6% | +35.1% | +45.5% | +27.6% | +57.2% | +33.3% |
Range$18.99M – $78.23M
CAGR+29.1%
Avg YoY Growth+30.6%
Median YoY Growth+30.7%
Sales & Marketing at Other Companies
Frequently Asked Questions
- What is Roblox's sales & marketing?
- Roblox (RBLX) reported sales & marketing of $64.00M in Q1 2026.
- How has Roblox's sales & marketing changed year-over-year?
- Roblox's sales & marketing increased by 33.3% year-over-year, from $48.00M to $64.00M.
- What is the long-term trend for Roblox's sales & marketing?
- Over 4 years (2021 to 2025), Roblox's sales & marketing has grown at a 29.9% compound annual growth rate (CAGR), from $86.36M to $246.17M.
- What does sales & marketing mean?
- Costs related to promoting products and acquiring or retaining customers.