What is Rocket Companies's direct to consumer — goodwill?

Rocket Companies (RKT) reported direct to consumer — goodwill of $10.61B in Q1 2026.

What does direct to consumer — goodwill mean?

The recorded value of intangible assets like brand and customer base for the Direct to Consumer segment.

Discontinued — last reported Q3 '20

Rocket Companies Direct to Consumer — Goodwill increased by 6.3% to $10.61B in Q1 2026 compared to the prior quarter.

StatementSegment

CategoryCapital Allocation

SignalContext dependent

VolatilityStable

First reportedQ4 2014

Last reportedQ3 2020

Rolls up toGoodwill

An increase indicates recent acquisitions or business combinations, while a decrease suggests impairment or amortization.

Represents the intangible asset value recorded when the Direct to Consumer segment was acquired for a price exceeding th...

Commonly reported by financial services firms that have grown through inorganic acquisition strategies.

Metric ID: rkt_segment_direct_to_consumer_goodwill

5 periods

	Q4 '24	Q4 '24	Q4 '25	Q4 '25	Q1 '26
Value	$1.14B	$719.00M	$10.61B	$9.98B	$10.61B
QoQ Change	—	-36.7%	>999%	-5.9%	+6.3%
YoY Change	—	—	+834.1%	+778.7%	—

Range$719.00M – $10.61B

CAGR+834.1%

Avg YoY Growth+806.4%

Median YoY Growth+806.4%

What is Rocket Companies's direct to consumer — goodwill?: Rocket Companies (RKT) reported direct to consumer — goodwill of $10.61B in Q1 2026.
What does direct to consumer — goodwill mean?: The recorded value of intangible assets like brand and customer base for the Direct to Consumer segment.