Non-Current Assets
Goodwill
Rocket Companies Goodwill remained flat by 0.0% to $10.61B in Q1 2026 compared to the prior quarter.
Analysis
StatementBalance Sheet Statement
SectionNon-Current Assets
CategoryCapital Allocation
SignalContext dependent
VolatilityStable
First reportedQ3 2014
Last reportedQ4 2025
How to read this metric
High goodwill indicates a history of aggressive M&A; significant write-downs signal that acquired assets are underperforming expectations.
Detailed definition
Goodwill represents the premium paid over the fair market value of net identifiable assets during an acquisition. It ref...
Peer comparison
Common in industries with high M&A activity; peers are compared based on the ratio of goodwill to total equity.
Metric ID:
goodwillHistorical Data
3 periods
| Q4 '24 | Q4 '25 | Q1 '26 | |
|---|---|---|---|
| Value | $1.14B | $10.61B | $10.61B |
| QoQ Change | — | +834.1% | +0.0% |
| YoY Change | — | +834.1% | — |
Range$1.14B – $10.61B
Avg YoY Growth+834.1%
Median YoY Growth+834.1%
Current Streak2+ quarters growth
Business Segments
| Segment | Q4 '24 | Q4 '25 | Q1 '26 |
|---|---|---|---|
| Direct to Consumer | $1.14B | $10.61B | $10.61B |
| Total | $1.14B | $10.61B | $10.61B |
Goodwill at Other Companies
Frequently Asked Questions
- What is Rocket Companies's goodwill?
- Rocket Companies (RKT) reported goodwill of $10.61B in Q1 2026.
- What does goodwill mean?
- The premium paid for an acquisition above the value of its tangible and identifiable assets.