Business Segments · Member Incentive Expense
Lending — Member Incentive Expense
Analysis
StatementSegment
CategoryGrowth
SignalContext dependent
VolatilityModerate
First reportedQ1 2022
Last reportedQ1 2026
How to read this metric
Higher expenses suggest aggressive customer acquisition efforts, whereas lower expenses may indicate a focus on organic growth or reduced marketing spend.
Detailed definition
Includes costs associated with promotional offers, referral bonuses, or loyalty rewards specifically designed to acquire...
Peer comparison
Similar to customer acquisition costs (CAC) or marketing incentive programs at fintech peers.
Metric ID:
sofi_segment_lending_member_incentive_expenseHistorical Data
17 periods
| Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 |
Range$0.00 – $0.00
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Frequently Asked Questions
- What is SoFi Technologies, Inc.'s lending — member incentive expense?
- SoFi Technologies, Inc. (SOFI) reported lending — member incentive expense of $0.00 in Q1 2026.
- What does lending — member incentive expense mean?
- The cost of rewards and incentives used to attract or keep lending customers.