Operating Expenses
Sales & Marketing
Take-Two Interactive Software Sales & Marketing decreased by 19.3% to $433.20M in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 11.4%, from $388.90M to $433.20M. Over 3 years (FY 2022 to FY 2025), Sales & Marketing shows an upward trend with a 48.3% CAGR.
Analysis
StatementIncome Statement
SectionOperating Expenses
CategoryEfficiency
SignalContext dependent
VolatilityModerate
First reportedQ4 2013
Last reportedQ4 2025
How to read this metric
An increase may signal an aggressive growth strategy, while a decrease might indicate cost-cutting or reduced market investment.
Detailed definition
Selling and marketing expenses include costs associated with advertising, sales force compensation, and promotional acti...
Peer comparison
Common operating expense category; analyzed as a percentage of revenue to gauge marketing efficiency.
Metric ID:
selling_and_marketingHistorical Data
19 periods
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $103.90M | $136.00M | $135.30M | $141.20M | $272.10M | $444.40M | $446.70M | $423.30M | $399.40M | $334.60M | $367.30M | $448.90M | $431.40M | $461.30M | $388.90M | $402.10M | $408.80M | $536.60M | $433.20M |
| QoQ Change | — | +30.9% | -0.5% | +4.4% | +92.7% | +63.3% | +0.5% | -5.2% | -5.6% | -16.2% | +9.8% | +22.2% | -3.9% | +6.9% | -15.7% | +3.4% | +1.7% | +31.3% | -19.3% |
| YoY Change | — | — | — | — | +161.9% | +226.8% | +230.2% | +199.8% | +46.8% | -24.7% | -17.8% | +6.0% | +8.0% | +37.9% | +5.9% | -10.4% | -5.2% | +16.3% | +11.4% |
Range$103.90M – $536.60M
CAGR+37.3%
Avg YoY Growth+59.5%
Median YoY Growth+11.4%
Sales & Marketing at Other Companies
Frequently Asked Questions
- What is Take-Two Interactive Software's sales & marketing?
- Take-Two Interactive Software (TTWO) reported sales & marketing of $433.20M in Q4 2025.
- How has Take-Two Interactive Software's sales & marketing changed year-over-year?
- Take-Two Interactive Software's sales & marketing increased by 11.4% year-over-year, from $388.90M to $433.20M.
- What is the long-term trend for Take-Two Interactive Software's sales & marketing?
- Over 3 years (2022 to 2025), Take-Two Interactive Software's sales & marketing has grown at a 48.3% compound annual growth rate (CAGR), from $516.40M to $1.68B.
- What does sales & marketing mean?
- Costs related to promoting products and acquiring or retaining customers.