Operating Expenses
Sales & Marketing
U.S. Bancorp Sales & Marketing increased by 6.9% to $187.00M in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 16.9%, from $160.00M to $187.00M. Over 4 years (FY 2021 to FY 2025), Sales & Marketing shows an upward trend with a 17.8% CAGR.
Analysis
StatementIncome Statement
SectionOperating Expenses
CategoryEfficiency
SignalContext dependent
VolatilityModerate
First reportedQ1 2007
Last reportedQ4 2025
How to read this metric
An increase may signal an aggressive growth strategy, while a decrease might indicate cost-cutting or reduced market investment.
Detailed definition
Selling and marketing expenses include costs associated with advertising, sales force compensation, and promotional acti...
Peer comparison
Common operating expense category; analyzed as a percentage of revenue to gauge marketing efficiency.
Metric ID:
is_selling_and_marketingHistorical Data
19 periods
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $90.00M | $99.00M | $129.00M | $80.00M | $106.00M | $126.00M | $144.00M | $122.00M | $122.00M | $176.00M | $306.00M | $136.00M | $158.00M | $165.00M | $160.00M | $182.00M | $161.00M | $175.00M | $187.00M |
| QoQ Change | — | +10.0% | +30.3% | -38.0% | +32.5% | +18.9% | +14.3% | -15.3% | +0.0% | +44.3% | +73.9% | -55.6% | +16.2% | +4.4% | -3.0% | +13.8% | -11.5% | +8.7% | +6.9% |
| YoY Change | — | — | — | — | +17.8% | +27.3% | +11.6% | +52.5% | +15.1% | +39.7% | +112.5% | +11.5% | +29.5% | -6.3% | -47.7% | +33.8% | +1.9% | +6.1% | +16.9% |
Range$80.00M – $306.00M
CAGR+17.6%
Avg YoY Growth+21.5%
Median YoY Growth+16.9%
Current Streak2 quarters growth
Sales & Marketing at Other Companies
Frequently Asked Questions
- What is U.S. Bancorp's sales & marketing?
- U.S. Bancorp (USB) reported sales & marketing of $187.00M in Q4 2025.
- How has U.S. Bancorp's sales & marketing changed year-over-year?
- U.S. Bancorp's sales & marketing increased by 16.9% year-over-year, from $160.00M to $187.00M.
- What is the long-term trend for U.S. Bancorp's sales & marketing?
- Over 4 years (2021 to 2025), U.S. Bancorp's sales & marketing has grown at a 17.8% compound annual growth rate (CAGR), from $366.00M to $705.00M.
- What does sales & marketing mean?
- Costs related to promoting products and acquiring or retaining customers.