What is Apple's SG&A?

Apple (AAPL) reported SG&A of $7.48B in Q1 2026.

How has Apple's SG&A changed year-over-year?

Apple's SG&A increased by 11.1% year-over-year, from $6.73B to $7.48B.

What is the long-term trend for Apple's SG&A?

Over 4 years (2021 to 2025), Apple's SG&A has grown at a 5.9% compound annual growth rate (CAGR), from $21.97B to $27.6B.

Combined selling expenses (sales force, marketing, distribution) and general & administrative costs (management, legal, accounting, facilities) — the broadest opex category.

Apple AAPL SG&A

SG&A at other companies

HPHPQ

$1.51B+2.3%

QualcommQCOM

$898M+27.2%

GarminGRMN

$314.81M+11.0%

Other financials

Income statement

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Revenue$111.18B+16.6%

Gross profit$54.8B+22.1%

Operating income$35.9B+21.3%

Net income$29.6B+19.4%

EPS (diluted)$2.01+21.8%

Balance sheet

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Cash & equivalents$45.6B+61.8%

Total debt$82.7B-10.3%

Total equity$106.49B+59.4%

Total assets$371.08B+12.0%

Cash flow

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Operating cash flow$28.7B+19.8%

CapEx$2.0B-35.8%

Free cash flow$26.7B+28.0%

Valuation

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Market cap$4.04T+34.6%

Enterprise value$4.08T+33.0%

P/E33×+2.1×

P/S9×+1.5×

Profitability

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Gross margin47.9%+1.2pp

Operating margin32.6%+0.8pp

Net margin27.2%+2.9pp

FCF margin28.6%+4.0pp

Returns & leverage

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Return on equity141.5%+3.5pp

Debt / equity0.8×-0.6×

Current ratio1.1×+0.2×

Where this comes from

Reported directly by Apple in its filing.

Tagged under the XBRL concept us-gaap:SellingGeneralAndAdministrativeExpense.

The official record: Apple’s 10-Q, filed May 1, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Apple's SG&A?: Apple (AAPL) reported SG&A of $7.48B in Q1 2026.
How has Apple's SG&A changed year-over-year?: Apple's SG&A increased by 11.1% year-over-year, from $6.73B to $7.48B.
What is the long-term trend for Apple's SG&A?: Over 4 years (2021 to 2025), Apple's SG&A has grown at a 5.9% compound annual growth rate (CAGR), from $21.97B to $27.6B.
What does SG&A mean?: Combined selling expenses (sales force, marketing, distribution) and general & administrative costs (management, legal, accounting, facilities) — the broadest opex category.