Operating Expenses
Sales & Marketing
Accenture Sales & Marketing increased by 7.2% to $1.87B in Q2 2026 compared to the prior quarter. Year-over-year, this metric grew by 6.4%, from $1.76B to $1.87B. Over 4 years (FY 2021 to FY 2025), Sales & Marketing shows an upward trend with a 8.0% CAGR.
Analysis
StatementIncome Statement
SectionOperating Expenses
CategoryEfficiency
SignalContext dependent
VolatilityModerate
First reportedQ1 2014
Last reportedQ1 2026
How to read this metric
An increase may signal an aggressive growth strategy, while a decrease might indicate cost-cutting or reduced market investment.
Detailed definition
Selling and marketing expenses include costs associated with advertising, sales force compensation, and promotional acti...
Peer comparison
Common operating expense category; analyzed as a percentage of revenue to gauge marketing efficiency.
Metric ID:
is_selling_and_marketingHistorical Data
21 periods
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | Q2 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $1.41B | $1.23B | $1.45B | $1.41B | $1.66B | $1.45B | $1.55B | $1.56B | $1.74B | $1.55B | $1.71B | $1.63B | $1.75B | $1.71B | $1.81B | $1.68B | $1.76B | $1.81B | $1.87B | $1.75B | $1.87B |
| QoQ Change | — | -12.8% | +18.5% | -2.7% | +17.4% | -12.4% | +6.6% | +0.9% | +11.2% | -10.8% | +10.3% | -4.6% | +7.3% | -2.3% | +5.9% | -7.4% | +5.1% | +2.8% | +3.5% | -6.7% | +7.2% |
| YoY Change | — | — | — | — | +18.1% | +18.5% | +6.6% | +10.5% | +4.7% | +6.6% | +10.3% | +4.3% | +0.7% | +10.3% | +5.9% | +2.8% | +0.7% | +5.9% | +3.5% | +4.3% | +6.4% |
Range$1.23B – $1.87B
CAGR+5.9%
Avg YoY Growth+7.1%
Median YoY Growth+5.9%
Sales & Marketing at Other Companies
Frequently Asked Questions
- What is Accenture's sales & marketing?
- Accenture (ACN) reported sales & marketing of $1.87B in Q2 2026.
- How has Accenture's sales & marketing changed year-over-year?
- Accenture's sales & marketing increased by 6.4% year-over-year, from $1.76B to $1.87B.
- What is the long-term trend for Accenture's sales & marketing?
- Over 4 years (2021 to 2025), Accenture's sales & marketing has grown at a 8.0% compound annual growth rate (CAGR), from $5.23B to $7.13B.
- What does sales & marketing mean?
- Costs related to promoting products and acquiring or retaining customers.