What is Adobe's sales & marketing?

Adobe (ADBE) reported sales & marketing of $1.88B in Q1 2026.

How has Adobe's sales & marketing changed year-over-year?

Adobe's sales & marketing increased by 15.9% year-over-year, from $1.63B to $1.88B.

What is the long-term trend for Adobe's sales & marketing?

Over 4 years (2021 to 2025), Adobe's sales & marketing has grown at a 10.7% compound annual growth rate (CAGR), from $4.32B to $6.49B.

What does sales & marketing mean?

Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.

Adobe ADBE Sales & Marketing

Sales & Marketing at other companies

Digital TurbineAPPS

$15.64M+11.6%

LiveRamp Holdings, Inc.RAMP

$56.19M-1.4%

AutodeskADSK

$593M+4.8%

Open TextOTEX

$282.62M+8.7%

SalesforceCRM

$3.77B+9.9%

DocuSignDOCU

$296.18M-0.1%

Other financials

Income statement

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Revenue$6.6B+12.7%

Gross profit$5.9B+12.8%

Operating income$2.2B+6.1%

Net income$1.7B+1.2%

EPS (diluted)$4.25+7.9%

Balance sheet

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Cash & equivalents$4.9B-0.2%

Total debt$7.1B+7.6%

Total equity$11.5B+0.6%

Total assets$29.9B+6.5%

Cash flow

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Operating cash flow$2.2B-1.2%

CapEx$58.0M+23.4%

Free cash flow$2.1B-1.7%

Valuation

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Market cap$88.5B-44.6%

Enterprise value$90.65B-43.9%

P/E12.2×-11.0×

P/S3.5×-3.6×

Profitability

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Gross margin89.4%+0.2pp

Operating margin36.1%-0.3pp

Net margin28.7%-1.7pp

FCF margin40.8%-1.0pp

Returns & leverage

See full

Return on equity63%+10.7pp

Debt / equity0.6×0.0×

Current ratio0.8×-0.2×

Where this comes from

Reported directly by Adobe in its filing.

Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.

The official record: Adobe’s 10-Q, filed June 15, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Adobe's sales & marketing?: Adobe (ADBE) reported sales & marketing of $1.88B in Q1 2026.
How has Adobe's sales & marketing changed year-over-year?: Adobe's sales & marketing increased by 15.9% year-over-year, from $1.63B to $1.88B.
What is the long-term trend for Adobe's sales & marketing?: Over 4 years (2021 to 2025), Adobe's sales & marketing has grown at a 10.7% compound annual growth rate (CAGR), from $4.32B to $6.49B.
What does sales & marketing mean?: Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.