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Allstate ALL Allstate Protection and Run-off Property-Liability — Advertising expense

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Other financials

Income statement

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Revenue$16.9B+3.0%
Net income$2.5B+313%
EPS (diluted)$9.25+338%

Balance sheet

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Cash & equivalents$697.0M-17.0%
Total debt$7.5B-7.4%
Total equity$31.6B+43.3%
Total assets$123.97B+7.7%

Cash flow

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Operating cash flow$3.6B+81.4%
CapEx$40.0M-56.5%
Free cash flow$3.5B+88.1%

Valuation

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Market cap$59.62B+15.3%
Enterprise value$66.41B+12.6%
P/E4.9×-8.0×
P/S0.9×+0.1×

Profitability

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Net margin17.8%+11.6pp
FCF margin16.9%+3.2pp

Returns & leverage

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Return on equity45.2%+25.4pp
Debt / equity0.2×-0.1×

Where this comes from

Reported directly by Allstate in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: Allstate’s 10-Q, filed April 29, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Allstate's allstate protection and run-off property-liability — advertising expense?
Allstate (ALL) reported allstate protection and run-off property-liability — advertising expense of $544M in Q1 2026.
How has Allstate's allstate protection and run-off property-liability — advertising expense changed year-over-year?
Allstate's allstate protection and run-off property-liability — advertising expense increased by 4.0% year-over-year, from $523M to $544M.
What is the long-term trend for Allstate's allstate protection and run-off property-liability — advertising expense?
Over 3 years (2022 to 2025), Allstate's allstate protection and run-off property-liability — advertising expense has grown at a 31.0% compound annual growth rate (CAGR), from $934M to $2.1B.
What does allstate protection and run-off property-liability — advertising expense mean?
This represents the costs incurred by the segment for marketing and brand promotion activities to attract and retain policyholders. It is a discretionary operating expense used to drive top-line growth and maintain market position. Investors monitor this to evaluate the efficiency of the company's customer acquisition strategy.