Business Segments · Advertising expense
Property Liability — Advertising expense
Allstate Property Liability — Advertising expense decreased by 2.9% to $544.00M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 4.0%, from $523.00M to $544.00M. Over 3 years (FY 2022 to FY 2025), Property Liability — Advertising expense shows an upward trend with a 31.0% CAGR.
Analysis
StatementSegment
CategoryEfficiency
SignalContext dependent
VolatilityModerate
First reportedQ1 2022
Last reportedQ1 2026
How to read this metric
High spending may drive future growth but can compress short-term margins; low spending may improve short-term margins but risk long-term market share.
Detailed definition
This represents the costs incurred by the segment for marketing and brand promotion activities to attract and retain pol...
Peer comparison
Comparable to 'Marketing and Advertising' expenses reported by consumer-facing financial services companies.
Metric ID:
all_segment_allstate_protection_and_run_off_property_liability_advertising_expenseHistorical Data
17 periods
| Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $233.50M | $233.50M | $233.50M | $233.50M | $159.50M | $159.50M | $159.50M | $159.50M | $283.00M | $402.00M | $519.00M | $659.00M | $523.00M | $442.00M | $575.00M | $560.00M | $544.00M |
| QoQ Change | — | +0.0% | +0.0% | +0.0% | -31.7% | +0.0% | +0.0% | +0.0% | +77.4% | +42.0% | +29.1% | +27.0% | -20.6% | -15.5% | +30.1% | -2.6% | -2.9% |
| YoY Change | — | — | — | — | -31.7% | -31.7% | -31.7% | -31.7% | +77.4% | +152.0% | +225.4% | +313.2% | +84.8% | +10.0% | +10.8% | -15.0% | +4.0% |
Range$159.50M – $659.00M
CAGR+23.5%
Avg YoY Growth+56.6%
Median YoY Growth+10.0%
Current Streak2 quarters decline
Similar Metrics at Other Companies
Frequently Asked Questions
- What is Allstate's property liability — advertising expense?
- Allstate (ALL) reported property liability — advertising expense of $544.00M in Q1 2026.
- How has Allstate's property liability — advertising expense changed year-over-year?
- Allstate's property liability — advertising expense increased by 4.0% year-over-year, from $523.00M to $544.00M.
- What is the long-term trend for Allstate's property liability — advertising expense?
- Over 3 years (2022 to 2025), Allstate's property liability — advertising expense has grown at a 31.0% compound annual growth rate (CAGR), from $934.00M to $2.10B.
- What does property liability — advertising expense mean?
- The total amount spent on marketing and advertising to acquire or retain customers.