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Allstate ALL Allstate Protection and Run-off Property-Liability — Advertising expense
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Where this comes from
Reported directly by Allstate in its filing.
Tagged under the XBRL concept us-gaap:AdvertisingExpense.
The source filing: Allstate’s 10-Q, filed August 5, 2026.
- Filed
- Aug 5, 2026, 4:17 PM EDT
- Fiscal quarter
- Q2 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0000899051-26-000118
| ($ in millions) | Three months ended June 30, 2026 | Three months ended June 30, 2025 | Six months ended June 30, 2026 | Six months ended June 30, 2025 |
|---|---|---|---|---|
| Catastrophe losses | 1,722 | 1,990 | 2,962 | 4,192 |
| Prior year reserve reestimates excluding catastrophes | (692) | (378) | (1,708) | (616) |
| Amortization of DAC | 1,840 | 1,742 | 3,661 | 3,474 |
| Advertising expense | 524 | 442 | 1,068 | 965 |
| Amortization of purchased intangibles | 38 | 46 | 77 | 92 |
| Restructuring and related charges | 6 | 13 | 7 | 29 |
| Other segment expenses (2) | 1,404 | 1,242 | 2,694 | 2,419 |
| Total | 13,480 | 13,567 | 26,167 | 27,718 |
Item 1. Financial Statements
FAQ
- What is Allstate's allstate protection and run-off property-liability — advertising expense?
- Allstate (ALL) reported allstate protection and run-off property-liability — advertising expense of $524M in Q2 2026.
- How has Allstate's allstate protection and run-off property-liability — advertising expense changed year-over-year?
- Allstate's allstate protection and run-off property-liability — advertising expense increased by 18.6% year-over-year, from $442M to $524M.
- What is the long-term trend for Allstate's allstate protection and run-off property-liability — advertising expense?
- Over 3 years (2022 to 2025), Allstate's allstate protection and run-off property-liability — advertising expense has grown at a 31.0% compound annual growth rate (CAGR), from $934M to $2.1B.
- What does allstate protection and run-off property-liability — advertising expense mean?
- This represents the costs incurred by the segment for marketing and brand promotion activities to attract and retain policyholders. It is a discretionary operating expense used to drive top-line growth and maintain market position. Investors monitor this to evaluate the efficiency of the company's customer acquisition strategy.
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