Discontinued — last reported Q1 '25
Business Segments · Goodwill impairment
Advertising — Goodwill impairment
Analysis
StatementSegment
CategoryRisk
SignalLower is better
VolatilityVolatile
First reportedQ1 2025
Last reportedQ1 2025
Rolls up toGoodwill impairment
How to read this metric
An increase indicates that the advertising segment is underperforming relative to the expectations set at the time of acquisition.
Detailed definition
This represents a non-cash expense recognized when the carrying value of the advertising segment's goodwill exceeds its...
Peer comparison
Commonly reported by companies in the tech sector following periods of aggressive M&A activity.
Metric ID:
app_segment_advertising_goodwill_impairmentHistorical Data
1 periods
| Q1 '25 | |
|---|---|
| Value | $0.00 |
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Frequently Asked Questions
- What is Applovin Corporation's advertising — goodwill impairment?
- Applovin Corporation (APP) reported advertising — goodwill impairment of $0.00 in Q1 2025.
- What does advertising — goodwill impairment mean?
- A non-cash charge reflecting a reduction in the value of the advertising segment's goodwill.