Discontinued — last reported Q1 '25

Business Segments · Goodwill

Apps — Goodwill

Applovin Corporation Apps — Goodwill decreased by 54.6% to $156.80M in Q1 2025 compared to the prior quarter. Year-over-year, this metric declined by 54.6%, from $345.74M to $156.80M.

Analysis

StatementSegment
CategoryCapital Allocation
SignalContext dependent
VolatilityStable
First reportedQ2 2022
Last reportedQ1 2025
Rolls up toGoodwill

How to read this metric

An increase suggests recent M&A activity, while a decrease often signals impairment or write-downs of past acquisitions.

Detailed definition

This represents the intangible asset value recorded when the Apps segment acquired other businesses for a price exceedin...

Peer comparison

Standard across technology companies that utilize an M&A-heavy growth strategy.

Metric ID: app_segment_apps_goodwill

Historical Data

12 periods
 Q2 '22Q3 '22Q4 '22Q1 '23Q2 '23Q3 '23Q4 '23Q1 '24Q2 '24Q3 '24Q4 '24Q1 '25
Value$345.63M$300.00M$345.74M$345.74M$345.74M$345.74M$345.74M$345.74M$345.74M$345.74M$345.74M$156.80M
QoQ Change-13.2%+15.2%+0.0%+0.0%+0.0%+0.0%+0.0%+0.0%+0.0%+0.0%-54.6%
YoY Change+0.0%+15.2%+0.0%+0.0%+0.0%+0.0%+0.0%-54.6%
Range$156.80M$345.74M
CAGR-25.0%
Avg YoY Growth-4.9%
Median YoY Growth+0.0%

Frequently Asked Questions

What is Applovin Corporation's apps — goodwill?
Applovin Corporation (APP) reported apps — goodwill of $156.80M in Q1 2025.
How has Applovin Corporation's apps — goodwill changed year-over-year?
Applovin Corporation's apps — goodwill decreased by 54.6% year-over-year, from $345.74M to $156.80M.
What does apps — goodwill mean?
The premium value assigned to acquired businesses within the Apps segment.