Bark, Inc. BARK Direct to Consumer: — Gross Profit
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Where this comes from
Reported directly by Bark, Inc. in its filing.
Tagged under the XBRL concept us-gaap:GrossProfit.
The official record: Bark, Inc.’s 10-K, filed June 10, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is Bark, Inc.'s direct to consumer: — gross profit?
- Bark, Inc. (BARK) reported direct to consumer: — gross profit of $49.19M in Q1 2026.
- How has Bark, Inc.'s direct to consumer: — gross profit changed year-over-year?
- Bark, Inc.'s direct to consumer: — gross profit decreased by 25.4% year-over-year, from $65.98M to $49.19M.
- What is the long-term trend for Bark, Inc.'s direct to consumer: — gross profit?
- Over 4 years (2022 to 2026), Bark, Inc.'s direct to consumer: — gross profit has grown at a -4.8% compound annual growth rate (CAGR), from $260.09M to $213.74M.
- What does direct to consumer: — gross profit mean?
- Calculated as the total revenue from the direct-to-consumer segment minus the associated cost of revenue. This metric measures the profitability of the direct sales channel before accounting for operating expenses like marketing, research, and administrative costs. It provides insight into the underlying unit economics and the margin contribution of the direct-to-consumer business model.