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Braemar Hotels & Resorts BHR Business Segments — Sales and marketing

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Other financials

Income statement

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Revenue$209.0M-3.2%
Gross profit$79.1M-1.2%
Operating income$39.6M+7.8%
Net income$17.7M+61.0%
EPS (diluted)$0.07+275%

Balance sheet

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Cash & equivalents$148.7M+9.2%
Total debt$1.1B-7.9%
Total equity$147.0M-38.5%
Total assets$1.8B-11.8%

Cash flow

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Operating cash flow$21.9M+44.9%
CapEx$12.1M-21.1%
Free cash flow$9.9M+6,313%

Valuation

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Market cap$156.59M-11.9%
Enterprise value$1.13B-10.9%
P/S0.2×0.0×

Profitability

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Gross margin30.2%-0.6pp
Operating margin12.4%-5.5pp
Net margin-2.2%-7.2pp
FCF margin-3.9%+8.7pp

Returns & leverage

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Return on equity-8.1%-14.1pp
Debt / equity7.7×+2.5×

Where this comes from

Reported directly by Braemar Hotels & Resorts in its filing.

Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.

The official record: Braemar Hotels & Resorts’s 10-Q, filed May 7, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Braemar Hotels & Resorts's business segments — sales and marketing?
Braemar Hotels & Resorts (BHR) reported business segments — sales and marketing of $12.43M in Q1 2026.
How has Braemar Hotels & Resorts's business segments — sales and marketing changed year-over-year?
Braemar Hotels & Resorts's business segments — sales and marketing decreased by 5.7% year-over-year, from $13.17M to $12.43M.
What is the long-term trend for Braemar Hotels & Resorts's business segments — sales and marketing?
Over 3 years (2022 to 2025), Braemar Hotels & Resorts's business segments — sales and marketing has grown at a 6.1% compound annual growth rate (CAGR), from $40.08M to $47.91M.
What does business segments — sales and marketing mean?
Captures the expenditures dedicated to advertising, promotional activities, and sales efforts aimed at driving occupancy and revenue for the hotel portfolio. Monitoring this metric helps assess the effectiveness of customer acquisition strategies and market positioning efforts.