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EV / sales at other companies

Marriott International logo
Marriott InternationalMAR
3.9×+0.7×
Expedia Group, Inc. logo
Expedia Group, Inc.EXPE
1.8×+0.2×
Airbnb logo
AirbnbABNB
4.8×-0.5×
Hyatt Hotels logo
Hyatt HotelsH
2.5×+0.4×
Shopify logo
ShopifySHOP
12.4×-0.8×
Alphabet Inc. logo
Alphabet Inc.GOOGL

Other financials

Income statement

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Revenue$5.5B+16.2%
Operating income$1.3B+19.7%
Net income$1.1B+225%
EPS (diluted)$1.36+240%

Balance sheet

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Cash & equivalents$16.0B+2.9%
Total debt$18.9B+14.8%
Total equity-$8.7B-42.7%
Total assets$27.7B+2.0%

Cash flow

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Operating cash flow$3.2B-2.1%
CapEx$107.0M-11.6%
Free cash flow$3.1B-1.7%

Valuation

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Market cap$132.99B-11.8%
Enterprise value$135.91B-10.4%
P/E21.6×-6.1×
P/S4.8×-1.5×

Profitability

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Gross margin98.1%
Operating margin32.6%+0.1pp
Net margin22.2%-0.4pp

Returns & leverage

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Return on equity147.8%+136pp
Debt / equity11.8×+9.5×
Current ratio1.1×-0.2×

Where this comes from

Calculated from Booking Holdings Inc.’s reported figures.

Based on the most recent quarter.

The official record: Booking Holdings Inc.’s 10-Q, filed April 28, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Booking Holdings Inc.'s EV / sales?
Booking Holdings Inc. (BKNG) reported EV / sales of 4.9× in Q1 2026.
How has Booking Holdings Inc.'s EV / sales changed year-over-year?
Booking Holdings Inc.'s EV / sales decreased by 22.1% year-over-year, from 6.3× to 4.9×.
What is the long-term trend for Booking Holdings Inc.'s EV / sales?
Over 4 years (2021 to 2025), Booking Holdings Inc.'s EV / sales has grown at a -14.3% compound annual growth rate (CAGR), from 49.5× to 26.8×.
What does EV / sales mean?
What the whole business costs relative to its annual sales.
How do you interpret EV / sales?
A fallback valuation gauge for pre-profit or cyclical firms. Like P/S, only comparable across similar-margin businesses, but it accounts for debt and cash unlike P/S.
How does EV / sales compare across companies?
Compare within a margin cohort; the debt-and-cash adjustment makes it cleaner than P/S for leveraged firms.