Cato Corporation CATO Advertising costs
Advertising costs at other companies
Other financials
Where this comes from
Reported directly by Cato Corporation in its filing.
Tagged under the XBRL concept us-gaap:AdvertisingExpense.
The official record: Cato Corporation’s 10-K, filed March 25, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is Cato Corporation's advertising costs?
- Cato Corporation (CATO) reported advertising costs of $1.23M in Q4 2025.
- How has Cato Corporation's advertising costs changed year-over-year?
- Cato Corporation's advertising costs increased by 4.7% year-over-year, from $1.17M to $1.23M.
- What is the long-term trend for Cato Corporation's advertising costs?
- Over 4 years (2021 to 2025), Cato Corporation's advertising costs has grown at a -5.0% compound annual growth rate (CAGR), from $6.04M to $4.91M.
- What does advertising costs mean?
- The total costs incurred for marketing, promotional campaigns, and brand awareness activities aimed at driving customer acquisition and sales. This metric is a primary driver of top-line growth and customer engagement in retail environments. Investors analyze this to determine the efficiency of marketing spend relative to revenue generation.