Franklin Covey FC Advertising costs
Advertising costs at other companies
Other financials
Where this comes from
Reported directly by Franklin Covey in its filing.
Tagged under the XBRL concept us-gaap:AdvertisingExpense.
The official record: Franklin Covey’s 10-K, filed November 12, 2025, on SEC EDGAR. View the filing →
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Questions, answered.
- What is Franklin Covey's advertising costs?
- Franklin Covey (FC) reported advertising costs of $1.38M in Q2 2025.
- How has Franklin Covey's advertising costs changed year-over-year?
- Franklin Covey's advertising costs increased by 5.8% year-over-year, from $1.3M to $1.38M.
- What is the long-term trend for Franklin Covey's advertising costs?
- Over 4 years (2021 to 2025), Franklin Covey's advertising costs has grown at a 8.3% compound annual growth rate (CAGR), from $4M to $5.5M.
- What does advertising costs mean?
- Captures the total costs incurred for marketing, promotional campaigns, and advertising efforts to drive brand awareness and customer acquisition. This is a key indicator of the company's investment in market position and revenue growth.