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Cricut, Inc. CRCT Products Member — Cost of Revenue

Other product segments

Products
$57.41M+3.2%
Platform
$9.36M+8.0%

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Other financials

Income statement

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Revenue$159.5M-1.9%
Gross profit$92.7M-5.7%
Operating income$22.9M-22.0%
Net income$20.3M-15.0%
EPS (diluted)$0.10-9.1%

Balance sheet

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Cash & equivalents$236.5M-6.2%
Total debt$10.7M-26.3%
Total equity$357.5M-27.1%
Total assets$543.8M-20.2%

Cash flow

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Operating cash flow$26.9M-56.1%
CapEx$3.4M+67.0%
Free cash flow$23.5M-60.3%

Valuation

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Market cap$927.75M-33.0%
Enterprise value$701.95M-38.8%
P/E12.7×-8.0×
P/S1.3×-0.6×

Profitability

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Gross margin54.5%+3.7pp
Operating margin12.7%+1.4pp
Net margin10.4%+0.9pp
FCF margin22.8%-14.9pp

Returns & leverage

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Return on equity17.2%+4.4pp
Debt / equity0.0×
Current ratio2.7×-0.6×

Where this comes from

Reported directly by Cricut, Inc. in its filing.

Tagged under the XBRL concept us-gaap:CostOfRevenue.

The official record: Cricut, Inc.’s 10-K, filed March 4, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Cricut, Inc.'s products member — cost of revenue?
Cricut, Inc. (CRCT) reported products member — cost of revenue of $70.59M in Q4 2025.
How has Cricut, Inc.'s products member — cost of revenue changed year-over-year?
Cricut, Inc.'s products member — cost of revenue decreased by 12.4% year-over-year, from $80.62M to $70.59M.
What is the long-term trend for Cricut, Inc.'s products member — cost of revenue?
Over 3 years (2022 to 2025), Cricut, Inc.'s products member — cost of revenue has grown at a -17.9% compound annual growth rate (CAGR), from $509.73M to $282.36M.
What does products member — cost of revenue mean?
This metric captures the direct costs attributable to the production, procurement, and delivery of goods within the specific product segment. It includes expenses such as raw materials, manufacturing labor, and logistics required to bring physical products to market. Monitoring this figure is essential for assessing the direct profitability and cost-efficiency of the company's hardware and physical inventory operations.