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Cricut, Inc. CRCT Sales & Marketing

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Other financials

Income statement

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Revenue$156.3M-9.2%
Gross profit$116.4M+14.6%
Operating income$47.4M+57.5%
Net income$39.1M+59.5%
EPS (diluted)$0.19+72.7%

Balance sheet

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Cash & equivalents$266.9M-10.4%
Total debt$10.4M-22.5%
Total equity$368.2M+19.2%
Total assets$585.7M-18.8%

Cash flow

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Operating cash flow$50.4M+39.3%
CapEx$184.0K-73.7%
Free cash flow$50.2M+41.5%

Valuation

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Market cap$1.24B+4.4%
Enterprise value$979.19M+8.9%
P/E14.1×-2.4×
P/S1.8×+0.1×

Profitability

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Gross margin57.9%+5.8pp
Operating margin15.5%+3.7pp
Net margin12.7%+2.6pp
FCF margin25.5%-12.1pp

Returns & leverage

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Return on equity25.9%+6.9pp
Debt / equity0.0×
Current ratio2.5×+1.0×

Where this comes from

Reported directly by Cricut, Inc. in its filing.

Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.

The source filing: Cricut, Inc.’s 10-Q, filed August 5, 2026. Open the filing →

Filed
Aug 4, 2026, 8:00 PM EDT
Fiscal quarter
Q2 FY2026
Calendar quarter
Q2 2026
Accession
0001828962-26-000049

FAQ

What is Cricut, Inc.'s sales & marketing?
Cricut, Inc. (CRCT) reported sales & marketing of $38M in Q2 2026.
How has Cricut, Inc.'s sales & marketing changed year-over-year?
Cricut, Inc.'s sales & marketing increased by 5.9% year-over-year, from $35.88M to $38M.
What is the long-term trend for Cricut, Inc.'s sales & marketing?
Over 4 years (2021 to 2025), Cricut, Inc.'s sales & marketing has grown at a 4.4% compound annual growth rate (CAGR), from $133.96M to $159.41M.
What does sales & marketing mean?
Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.

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