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Cricut, Inc. CRCT Sales & Marketing

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Other financials

Income statement

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Revenue$159.5M-1.9%
Gross profit$92.7M-5.7%
Operating income$22.9M-22.0%
Net income$20.3M-15.0%
EPS (diluted)$0.10-9.1%

Balance sheet

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Cash & equivalents$236.5M-6.2%
Total debt$10.7M-26.3%
Total equity$357.5M-27.1%
Total assets$543.8M-20.2%

Cash flow

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Operating cash flow$26.9M-56.1%
CapEx$3.4M+67.0%
Free cash flow$23.5M-60.3%

Valuation

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Market cap$927.75M-33.0%
Enterprise value$701.95M-38.8%
P/E12.7×-8.0×
P/S1.3×-0.6×

Profitability

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Gross margin54.5%+3.7pp
Operating margin12.7%+1.4pp
Net margin10.4%+0.9pp
FCF margin22.8%-14.9pp

Returns & leverage

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Return on equity17.2%+4.4pp
Debt / equity0.0×
Current ratio2.7×-0.6×

Where this comes from

Reported directly by Cricut, Inc. in its filing.

Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.

The official record: Cricut, Inc.’s 10-Q, filed May 6, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Cricut, Inc.'s sales & marketing?
Cricut, Inc. (CRCT) reported sales & marketing of $36.33M in Q1 2026.
How has Cricut, Inc.'s sales & marketing changed year-over-year?
Cricut, Inc.'s sales & marketing decreased by 1.0% year-over-year, from $36.69M to $36.33M.
What is the long-term trend for Cricut, Inc.'s sales & marketing?
Over 4 years (2021 to 2025), Cricut, Inc.'s sales & marketing has grown at a 4.4% compound annual growth rate (CAGR), from $133.96M to $159.41M.
What does sales & marketing mean?
Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.