What is GoPro's sales & marketing?

GoPro (GPRO) reported sales & marketing of $23.22M in Q1 2026.

How has GoPro's sales & marketing changed year-over-year?

GoPro's sales & marketing decreased by 0.2% year-over-year, from $23.26M to $23.22M.

What is the long-term trend for GoPro's sales & marketing?

Over 4 years (2021 to 2025), GoPro's sales & marketing has grown at a -10.5% compound annual growth rate (CAGR), from $156.69M to $100.76M.

What does sales & marketing mean?

Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.

GoPro GPRO Sales & Marketing

Sales & Marketing at other companies

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$14.33K-96.5%

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$57.02M+61.5%

ShutterstockSSTK

$48.35M-9.4%

Cricut, Inc.CRCT

$36.33M-1.0%

PhreesiaPHR

$24.21M-7.0%

Alphabet Inc.GOOGL

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Other financials

Income statement

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Revenue$99.1M-26.2%

Gross profit$4.3M-90.0%

Operating income-$57.2M-26.6%

Net income-$80.8M-73.0%

EPS (diluted)-$0.50-66.7%

Balance sheet

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Cash & equivalents$25.2M-7.7%

Total debt$88.7M-39.4%

Total equity-$1.9M-102%

Total assets$381.4M-17.5%

Cash flow

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Operating cash flow-$36.6M+36.0%

CapEx$1.0M-20.1%

Free cash flow-$37.7M+35.6%

Valuation

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Market cap$124.56M-2.2%

Enterprise value$188.03M-19.1%

P/S0.2×0.0×

Profitability

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Gross margin29.3%-4.2pp

Operating margin-15.5%-1.8pp

Net margin-20.7%+3.8pp

FCF margin-11.3%—

Returns & leverage

See full

Return on equity-81.9%-20.3pp

Debt / equity1.4×0.0×

Current ratio0.6×-0.3×

Where this comes from

Reported directly by GoPro in its filing.

Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.

The official record: GoPro’s 10-Q, filed May 11, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is GoPro's sales & marketing?: GoPro (GPRO) reported sales & marketing of $23.22M in Q1 2026.
How has GoPro's sales & marketing changed year-over-year?: GoPro's sales & marketing decreased by 0.2% year-over-year, from $23.26M to $23.22M.
What is the long-term trend for GoPro's sales & marketing?: Over 4 years (2021 to 2025), GoPro's sales & marketing has grown at a -10.5% compound annual growth rate (CAGR), from $156.69M to $100.76M.
What does sales & marketing mean?: Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.