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CubeSmart CUBE Business Segments — Advertising Expense
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Where this comes from
Reported directly by CubeSmart in its filing.
Tagged under the XBRL concept us-gaap:AdvertisingExpense.
The source filing: CubeSmart’s 10-Q, filed May 1, 2026.
- Filed
- May 1, 2026, 4:30 PM EDT
- Fiscal quarter
- Q1 FY2026
- Calendar quarter
- Q1 2026
- Accession
- 0001298675-26-000018
| Line item | Three Months Ended March 31, 2026 | Three Months Ended March 31, 2025 |
|---|---|---|
| Significant segment-level expenses (income): | ||
| Property taxes | 32,034 | 30,179 |
| Personnel expense | 22,224 | 21,380 |
| Advertising | 5,552 | 4,421 |
| Repair and maintenance | 3,082 | 2,864 |
| Utilities | 7,184 | 6,669 |
| Property insurance | 3,449 | 4,173 |
| Other property operating expenses | 16,543 | 13,248 |
ITEM 1. FINANCIAL STATEMENTS
FAQ
- What is CubeSmart's business segments — advertising expense?
- CubeSmart (CUBE) reported business segments — advertising expense of $5.55M in Q1 2026.
- How has CubeSmart's business segments — advertising expense changed year-over-year?
- CubeSmart's business segments — advertising expense increased by 25.6% year-over-year, from $4.42M to $5.55M.
- What is the long-term trend for CubeSmart's business segments — advertising expense?
- Over 3 years (2022 to 2025), CubeSmart's business segments — advertising expense has grown at a 10.5% compound annual growth rate (CAGR), from $22.43M to $30.3M.
- What does business segments — advertising expense mean?
- Expenditures related to marketing, digital advertising, and customer acquisition campaigns specifically for the self-storage segment. This is a discretionary cost used to drive occupancy and brand awareness.
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