CubeSmart CUBE Business Segments — Advertising Expense

Similar metrics at other companies

EXRSelf-Storage Operations — Marketing

$15.76M+4.0%

PSAMarketing — Direct Costs of Leased and Rented Property or Equipment

$26.34M-1.6%

PSASelf-storage facilities — Revenue

$1.13B+2.3%

SOFIFinancial Services — Advertising Expense

$11.99M+111%

EXRSelf-Storage Operations — Office expense

$19.59M+3.9%

DPZUS Stores — Advertising Expense

$8.08M-3.3%

Questions, answered.

What is CubeSmart's business segments — advertising expense?

CubeSmart (CUBE) reported business segments — advertising expense of $5.55M in Q1 2026.

How has CubeSmart's business segments — advertising expense changed year-over-year?

CubeSmart's business segments — advertising expense increased by 25.6% year-over-year, from $4.42M to $5.55M.

What is the long-term trend for CubeSmart's business segments — advertising expense?

Over 3 years (2022 to 2025), CubeSmart's business segments — advertising expense has grown at a 10.5% compound annual growth rate (CAGR), from $22.43M to $30.3M.

What does business segments — advertising expense mean?

Expenditures related to marketing, digital advertising, and customer acquisition campaigns specifically for the self-storage segment. This is a discretionary cost used to drive occupancy and brand awareness.