Daktronics DAKT Selling Expense
Selling Expense at other companies
Other financials
Where this comes from
Reported directly by Daktronics in its filing.
Tagged under the XBRL concept us-gaap:SellingExpense.
The official record: Daktronics’s 10-K, filed June 24, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is Daktronics's selling expense?
- Daktronics (DAKT) reported selling expense of $16.59M in Q1 2026.
- How has Daktronics's selling expense changed year-over-year?
- Daktronics's selling expense increased by 9.1% year-over-year, from $15.2M to $16.59M.
- What is the long-term trend for Daktronics's selling expense?
- Over 4 years (2022 to 2026), Daktronics's selling expense has grown at a 6.1% compound annual growth rate (CAGR), from $51.08M to $64.82M.
- What does selling expense mean?
- This metric represents the total costs incurred by the company to market, promote, and sell its products and services to customers. It encompasses expenditures related to sales force compensation, advertising campaigns, trade shows, and other customer acquisition activities. Monitoring this figure helps investors assess the efficiency of the company's go-to-market strategy and its ability to scale revenue relative to sales investment.