Discontinued — last reported Q4 '19
Products & Services · Deferred Revenue
Gift Cards — Deferred Revenue
Analysis
StatementSegment
CategoryLiquidity
SignalContext dependent
VolatilityModerate
First reportedQ4 2018
Last reportedQ4 2019May 30, 2019
Rolls up toContract Liabilities
How to read this metric
An increase suggests strong brand demand and successful gift card sales, while a decrease may indicate lower gift card sales or higher redemption rates. High balances represent a future revenue stream but also a potential liability if redemption patterns shift.
Detailed definition
This metric represents the outstanding balance of gift cards sold to customers that have not yet been redeemed for merch...
Peer comparison
Retailers with strong direct-to-consumer businesses typically report this as deferred revenue or contract liabilities, with seasonal spikes often occurring after holiday periods.
Metric ID:
deck_segment_gift_cards_contract_with_customer_liabilitySimilar Metrics at Other Companies
Frequently Asked Questions
- What does gift cards — deferred revenue mean?
- The total dollar value of unredeemed gift cards that customers can use for future purchases.