Discontinued — last reported Q4 '25
Products & Services · Acquired gift card liabilities
Customer loyalty program — Acquired gift card liabilities
Dick's Sporting Goods Customer loyalty program — Acquired gift card liabilities increased by 112.1% to $110.47M in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 112.1%, from $52.10M to $110.47M.
Analysis
StatementSegment
CategoryLiquidity
SignalContext dependent
VolatilityModerate
First reportedQ4 2018
Last reportedQ4 2025Mar 27, 2026
Rolls up toDeferred Revenue
How to read this metric
An increase suggests higher consumer demand or successful gift card marketing, while a decrease may indicate lower gift card sales or a high rate of redemption.
Detailed definition
This metric represents the total outstanding balance of gift cards sold to customers that have not yet been redeemed for...
Peer comparison
Most major retailers report this as 'Gift Card Liability' or 'Deferred Revenue' within current liabilities, and it is a standard metric for assessing short-term consumer spending power.
Metric ID:
dks_segment_customer_loyalty_program_acquired_gift_card_liabilitiesHistorical Data
5 periods
| Q4 '21 | Q4 '22 | Q4 '23 | Q4 '24 | Q4 '25 | |
|---|---|---|---|---|---|
| Value | $46.07M | $44.64M | $47.15M | $52.10M | $110.47M |
| QoQ Change | — | -3.1% | +5.6% | +10.5% | +112.1% |
| YoY Change | — | -3.1% | +5.6% | +10.5% | +112.1% |
Range$44.64M – $110.47M
CAGR+139.8%
Avg YoY Growth+31.3%
Median YoY Growth+8.1%
Current Streak3 quarters growth
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Frequently Asked Questions
- What is Dick's Sporting Goods's customer loyalty program — acquired gift card liabilities?
- Dick's Sporting Goods (DKS) reported customer loyalty program — acquired gift card liabilities of $110.47M in Q4 2025.
- How has Dick's Sporting Goods's customer loyalty program — acquired gift card liabilities changed year-over-year?
- Dick's Sporting Goods's customer loyalty program — acquired gift card liabilities increased by 112.1% year-over-year, from $52.10M to $110.47M.
- What does customer loyalty program — acquired gift card liabilities mean?
- The total value of unredeemed gift cards held by customers that represent future store purchases.