Discontinued — last reported Q1 '18
Consolidation · Restaurantand Marketing Expense
Operating Segments — Restaurantand Marketing Expense
Analysis
StatementSegment
CategoryEfficiency
SignalLower is better
VolatilityStable
First reportedQ3 2013
Last reportedQ1 2018
How to read this metric
An increase may indicate rising labor or food costs, or higher marketing investment to drive growth; a decrease suggests improved operational efficiency or reduced promotional activity.
Detailed definition
This metric represents the aggregate costs associated with operating restaurant locations and executing marketing campai...
Peer comparison
Standard across the restaurant industry as 'Restaurant-level operating expenses' or 'Selling, general, and administrative expenses'.
Metric ID:
dri_segment_operating_segments_restaurantand_marketing_expenseSimilar Metrics at Other Companies
Frequently Asked Questions
- What does operating segments — restaurantand marketing expense mean?
- The total cost of running restaurant operations and marketing activities.