Other
Marketing
Darden Restaurants Marketing decreased by 19.1% to $39.40M in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 11.3%, from $35.40M to $39.40M. Over 4 years (FY 2021 to FY 2025), Marketing shows an upward trend with a 16.9% CAGR.
Analysis
StatementIncome Statement
SectionOther
CategoryGrowth
SignalContext dependent
VolatilityModerate
First reportedQ1 2014
Last reportedQ3 2026Mar 27, 2026
How to read this metric
Higher spending typically signals an aggressive growth or retention strategy, while lower spending may indicate a focus on margin preservation.
Detailed definition
This metric measures the total investment in advertising, brand promotion, and customer acquisition campaigns. It is a k...
Peer comparison
Highly variable based on the competitive environment and the bank's specific growth objectives.
Metric ID:
other_marketing_expenseHistorical Data
20 periods
| Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | Q2 '26 | Q3 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $24.30M | $23.90M | $21.90M | $27.20M | $20.20M | $30.30M | $31.10M | $28.20M | $28.70M | $38.60M | $36.90M | $31.70M | $37.30M | $44.70M | $48.80M | $35.40M | $41.00M | $49.10M | $48.70M | $39.40M |
| QoQ Change | — | -1.6% | -8.4% | +24.2% | -25.7% | +50.0% | +2.6% | -9.3% | +1.8% | +34.5% | -4.4% | -14.1% | +17.7% | +19.8% | +9.2% | -27.5% | +15.8% | +19.8% | -0.8% | -19.1% |
| YoY Change | — | — | — | — | -16.9% | +26.8% | +42.0% | +3.7% | +42.1% | +27.4% | +18.6% | +12.4% | +30.0% | +15.8% | +32.2% | +11.7% | +9.9% | +9.8% | -0.2% | +11.3% |
Range$20.20M – $49.10M
CAGR+10.7%
Avg YoY Growth+17.3%
Median YoY Growth+14.1%
Current Streak2 quarters decline
Marketing at Other Companies
Frequently Asked Questions
- What is Darden Restaurants's marketing?
- Darden Restaurants (DRI) reported marketing of $39.40M in Q4 2025.
- How has Darden Restaurants's marketing changed year-over-year?
- Darden Restaurants's marketing increased by 11.3% year-over-year, from $35.40M to $39.40M.
- What is the long-term trend for Darden Restaurants's marketing?
- Over 4 years (2021 to 2025), Darden Restaurants's marketing has grown at a 16.9% compound annual growth rate (CAGR), from $91.10M to $169.90M.
- What does marketing mean?
- The total amount spent on advertising and customer acquisition efforts.