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Duolingo DUOL Business Segments

FY'25FY'24FY'23FY'22
Total revenues by Product
Advertising$79.73M+45.2%$54.91M+10.1%$49.86M+11.5%$44.73M+16.2%
Duolingo English Test$42.01M-8.0%$45.64M+10.7%$41.21M+26.0%$32.72M+32.7%
Subscription$873.44M+43.8%$607.53M+50.1%$404.68M+48.0%$273.51M+51.4%

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Questions, answered.

How does Duolingo break its business down?
Duolingo (DUOL) reports total revenues by product across 4 parts — Advertising, Duolingo English Test, In-App Purchases and Subscription. Each is extracted from the segment footnotes and tracked over time.
Where does Duolingo's segment data come from?
Segment breakdowns are pulled from the segment footnotes in Duolingo's SEC filings (the XBRL dimensional tags), so every line ties back to a reported figure. Switch between quarterly, annual, and TTM, or open any segment for its full history.