What does expedia group (“EG”) advertising — revenue mean?

This metric represents the total revenue generated from advertising services provided across the company's various travel booking platforms. It includes income from media placements, sponsored listings, and other promotional opportunities sold to travel partners such as hotels, airlines, and destination marketing organizations. This revenue stream serves as a high-margin complement to the core transaction-based booking business.

Expedia Group, Inc. EXPE Expedia Group (“EG”) Advertising — Revenue

Other product segments

Lodging

$2.61B+14.0%

Other

$387M+16.2%

trivago Advertising

$125M—

Air

$107M0.0%

Similar metrics at other companies

TRIPAdvertising — Revenue

$33M-12.0%

BKNGAdvertising and other revenues — Total revenues

$306M+9.3%

LINDGuest Ticket — Revenue

$175.12M+10.6%

GRPNTravel — Revenue

$4.59M-9.2%

TRIPHotel — Revenue

$137.5M-6.0%

GLOOAdvertising — Revenue

$10.63M+1,388%

Other financials

Income statement

See full

Revenue$3.4B+14.7%

Gross profit$3.0B+15.9%

Operating income$251.0M+459%

Net income-$6.0M+97.0%

EPS (diluted)-$0.05+96.8%

Balance sheet

See full

Cash & equivalents$5.5B-3.1%

Total debt$4.7B-27.2%

Total equity$576.0M-46.3%

Total assets$26.5B+1.3%

Cash flow

See full

Operating cash flow$3.9B+33.2%

CapEx$184.0M-6.1%

Free cash flow$3.7B+36.0%

Valuation

See full

Market cap$31.54B+46.6%

Enterprise value$30.71B+41.6%

P/E21.2×+1.9×

P/S2.1×+0.5×

Profitability

See full

Gross margin90.3%+0.7pp

Operating margin14.4%+4.6pp

Net margin9.8%+1.3pp

FCF margin48.9%—

Returns & leverage

See full

Return on equity180.6%+61.4pp

Debt / equity8.2×+2.1×

Current ratio0.7×0.0×

Where this comes from

Reported directly by Expedia Group, Inc. in its filing.

Tagged under the XBRL concept us-gaap:RevenueFromContractWithCustomerExcludingAssessedTax.

The official record: Expedia Group, Inc.’s 10-Q, filed May 8, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Expedia Group, Inc.'s expedia group (“EG”) advertising — revenue?: Expedia Group, Inc. (EXPE) reported expedia group (“EG”) advertising — revenue of $197M in Q1 2026.
What does expedia group (“EG”) advertising — revenue mean?: This metric represents the total revenue generated from advertising services provided across the company's various travel booking platforms. It includes income from media placements, sponsored listings, and other promotional opportunities sold to travel partners such as hotels, airlines, and destination marketing organizations. This revenue stream serves as a high-margin complement to the core transaction-based booking business.