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Franklin Covey FC Advertising

Advertising at other companies

FTI Consulting logo
FTI ConsultingFCN
$6.7M-0.7%
John Wiley & Sons, Inc. logo
John Wiley & Sons, Inc.WLY
——

Other financials

Income statement

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Revenue$59.6M+0.1%
Gross profit$45.3M-1.0%
Operating income-$2.0M-37.4%
Net income-$2.0M-84.2%
EPS (diluted)-$0.17-113%

Balance sheet

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Cash & equivalents$13.7M-66.0%
Total debt$7.0M-14.0%
Total equity$38.1M-47.5%
Total assets$206.5M-6.7%

Cash flow

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Operating cash flow$16.3M—
CapEx$1.0M-18.6%
Free cash flow$15.2M—

Valuation

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Market cap$276.51M-18.9%
P/S1.1×-0.2×

Profitability

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Gross margin75.8%-1.2pp
Operating margin0%-9.2pp
Net margin-0.9%-7.1pp
FCF margin9.1%—

Returns & leverage

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Return on equity-4.2%-29.0pp
Debt / equity0.1×0.0×
Current ratio0.6×-0.3×

Where this comes from

Reported directly by Franklin Covey in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: Franklin Covey’s 10-K, filed November 12, 2025, on SEC EDGAR. View the filing →

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Questions, answered.

What is Franklin Covey's advertising?
Franklin Covey (FC) reported advertising of $1.38M in Q2 2025.
How has Franklin Covey's advertising changed year-over-year?
Franklin Covey's advertising increased by 5.8% year-over-year, from $1.3M to $1.38M.
What is the long-term trend for Franklin Covey's advertising?
Over 4 years (2021 to 2025), Franklin Covey's advertising has grown at a 8.3% compound annual growth rate (CAGR), from $4M to $5.5M.
What does advertising mean?
The total expenditure incurred for marketing, promotional campaigns, and brand awareness initiatives. This metric measures the company's investment in customer acquisition and market visibility to support sales growth.