Business Segments · Total Assets
Consumer Lending — Total Assets
Analysis
How to read this metric
An increase indicates growth in the loan portfolio and market share, while a decrease may signal portfolio runoff, tighter lending standards, or reduced demand.
Detailed definition
This represents the total value of assets held by the consumer lending segment, primarily consisting of residential mort...
Peer comparison
Standard metric for retail banking segments across all major commercial and retail banks.
Metric ID:
fitb_segment_consumer_lending_assetsSimilar Metrics at Other Companies
Frequently Asked Questions
- What does consumer lending — total assets mean?
- The total value of all loans and financial assets held by the consumer lending division.