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JFrog Ltd. FROG Sales & Marketing

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Other financials

Income statement

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Revenue$154.0M+25.8%
Gross profit$120.4M+30.5%
Operating income-$12.9M+43.7%
Net income-$8.3M+55.3%
EPS (diluted)-$0.07+56.3%

Balance sheet

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Cash & equivalents$61.0M+37.5%
Total debt$16.4M+35.2%
Total equity$924.0M+15.5%
Total assets$1.4B+18.8%

Cash flow

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Operating cash flow$38.4M+33.2%
CapEx$1.1M+65.4%
Free cash flow$37.3M+32.5%

Valuation

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Market cap$10.02B+55.4%
Enterprise value$9.97B+55.6%
P/S17.8×+3.5×

Profitability

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Gross margin77.5%+1.4pp
Operating margin-14.5%-3.6pp
Net margin-10.9%-3.0pp
FCF margin26.9%+0.4pp

Returns & leverage

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Return on equity-7.1%-1.7pp
Debt / equity0.0×
Current ratio2.3×+0.1×

Where this comes from

Reported directly by JFrog Ltd. in its filing.

Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.

The official record: JFrog Ltd.’s 10-Q, filed May 8, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is JFrog Ltd.'s sales & marketing?
JFrog Ltd. (FROG) reported sales & marketing of $57.75M in Q1 2026.
How has JFrog Ltd.'s sales & marketing changed year-over-year?
JFrog Ltd.'s sales & marketing increased by 9.4% year-over-year, from $52.81M to $57.75M.
What is the long-term trend for JFrog Ltd.'s sales & marketing?
Over 4 years (2021 to 2025), JFrog Ltd.'s sales & marketing has grown at a 23.3% compound annual growth rate (CAGR), from $96.96M to $223.93M.
What does sales & marketing mean?
Costs incurred to promote products and acquire new customers.
How do you interpret sales & marketing?
High spending is expected during growth phases, but sustained high spending without revenue growth may indicate inefficient customer acquisition.
How does sales & marketing compare across companies?
Standard across all industries; compared against peers to assess sales efficiency and CAC payback periods.