Discontinued — last reported Q4 '16

Business Segments · Indefinitelived Intangible Assets Acquired

International — Indefinitelived Intangible Assets Acquired

Analysis

StatementSegment
CategoryCapital Allocation
SignalHigher is better
VolatilityVolatile
First reportedQ1 2015
Last reportedQ4 2016Jun 30, 2016

How to read this metric

An increase indicates active investment in brand equity or inorganic growth through acquisitions.

Detailed definition

This represents the value of indefinite-lived intangible assets, such as acquired brand names or trademarks, added to th...

Peer comparison

Standard metric for companies pursuing growth through M&A.

Metric ID: gis_segment_international_indefinitelived_intangible_assets_acquired

Frequently Asked Questions

What does international — indefinitelived intangible assets acquired mean?
The value of new non-amortizing intangible assets acquired by the international business.