GoPro GPRO Accrued Marketing and Advertising Expenses
Accrued Marketing and Advertising Expenses at other companies
Other financials
Where this comes from
Reported directly by GoPro in its filing.
Tagged under the XBRL concept us-gaap:AccruedMarketingCostsCurrent.
The official record: GoPro’s 10-Q, filed May 11, 2026, on SEC EDGAR. View the filing →
Ask your AI about GoPro's accrued marketing and advertising expenses.
Connect your AI assistant and compare it to peers, right in your chat.
Connect your AI
Claude
Questions, answered.
- What is GoPro's accrued marketing and advertising expenses?
- GoPro (GPRO) reported accrued marketing and advertising expenses of $19.05M in Q1 2026.
- How has GoPro's accrued marketing and advertising expenses changed year-over-year?
- GoPro's accrued marketing and advertising expenses decreased by 39.7% year-over-year, from $31.61M to $19.05M.
- What is the long-term trend for GoPro's accrued marketing and advertising expenses?
- Over 5 years (2020 to 2025), GoPro's accrued marketing and advertising expenses has grown at a 4.6% compound annual growth rate (CAGR), from $30.61M to $38.26M.
- What does accrued marketing and advertising expenses mean?
- This metric captures the liability for marketing and advertising services that have been performed but not yet invoiced or paid by the company. It reflects the company's ongoing commitment to brand promotion and customer acquisition. Tracking this helps analysts understand the timing of marketing spend relative to revenue recognition.