Garmin GRMN Accrued Marketing and Advertising Expenses
Accrued Marketing and Advertising Expenses at other companies
Other financials
Where this comes from
Reported directly by Garmin in its filing.
Tagged under the XBRL concept us-gaap:AccruedMarketingCostsCurrent.
The official record: Garmin’s 10-Q, filed April 29, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is Garmin's accrued marketing and advertising expenses?
- Garmin (GRMN) reported accrued marketing and advertising expenses of $92.5M in Q1 2026.
- How has Garmin's accrued marketing and advertising expenses changed year-over-year?
- Garmin's accrued marketing and advertising expenses increased by 28.9% year-over-year, from $71.77M to $92.5M.
- What is the long-term trend for Garmin's accrued marketing and advertising expenses?
- Over 5 years (2020 to 2025), Garmin's accrued marketing and advertising expenses has grown at a 6.9% compound annual growth rate (CAGR), from $109.89M to $153.19M.
- What does accrued marketing and advertising expenses mean?
- Marketing and advertising costs that have been incurred but not yet paid.
- How do you interpret accrued marketing and advertising expenses?
- Increases often correlate with upcoming product launches or seasonal promotional campaigns.
- How does accrued marketing and advertising expenses compare across companies?
- Varies based on marketing intensity and seasonal product cycles common in consumer-facing industries.