Discontinued — last reported Q4 '17
Products & Services · Increase Decrease In Contract With Customer Liability
Loyalty Program — Increase Decrease In Contract With Customer Liability
Analysis
StatementSegment
CategoryLiquidity
SignalContext dependent
VolatilityModerate
First reportedQ4 2017
Last reportedQ4 2017Feb 14, 2019
How to read this metric
An increase indicates that customers are earning points faster than they are redeeming them, suggesting strong program engagement or growth in loyalty membership. A decrease suggests higher redemption activity, which may signal increased travel demand or a potential reduction in future deferred revenue liabilities.
Detailed definition
This metric represents the net change in the deferred revenue liability associated with loyalty program points earned by...
Peer comparison
Similar to deferred revenue or contract liabilities found in other hospitality and airline loyalty programs, where point issuance and redemption cycles drive balance sheet fluctuations.
Metric ID:
h_segment_loyalty_program_increase_decrease_in_contract_with_customer_liabilitySimilar Metrics at Other Companies
Frequently Asked Questions
- What does loyalty program — increase decrease in contract with customer liability mean?
- The net change in the value of outstanding loyalty points that customers have earned but not yet used.