Operating
Contra revenue
Hyatt Hotels Contra revenue increased by 35.3% to $23.00M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 15.0%, from $20.00M to $23.00M. Over 4 years (FY 2021 to FY 2025), Contra revenue shows an upward trend with a 25.2% CAGR. This increase may warrant attention — for this metric, lower values are generally preferred.
Analysis
StatementCash Flow Statement
SectionOperating
CategoryEfficiency
SignalLower is better
VolatilityStable
First reportedQ1 2018
Last reportedQ1 2026Apr 30, 2026
How to read this metric
An increase in contra revenue relative to gross revenue may indicate higher promotional activity or increased costs to maintain customer loyalty.
Detailed definition
Adjustments that reduce gross revenue, such as loyalty program costs or promotional allowances. These are treated as ope...
Peer comparison
Standard for hospitality firms with extensive loyalty programs.
Metric ID:
operating_contra_revenueHistorical Data
20 periods
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $9.00M | $9.00M | $9.00M | $9.00M | $9.00M | $9.00M | $4.00M | $10.00M | $12.00M | $12.00M | $13.00M | $13.00M | $16.00M | $27.00M | $13.00M | $20.00M | $15.00M | $34.00M | $17.00M | $23.00M |
| QoQ Change | — | +0.0% | +0.0% | +0.0% | +0.0% | +0.0% | -55.6% | +150.0% | +20.0% | +0.0% | +8.3% | +0.0% | +23.1% | +68.8% | -51.9% | +53.8% | -25.0% | +126.7% | -50.0% | +35.3% |
| YoY Change | — | — | — | — | +0.0% | +0.0% | -55.6% | +11.1% | +33.3% | +33.3% | +225.0% | +30.0% | +33.3% | +125.0% | +0.0% | +53.8% | -6.3% | +25.9% | +30.8% | +15.0% |
Range$4.00M – $34.00M
CAGR+21.8%
Avg YoY Growth+34.7%
Median YoY Growth+28.0%
Contra revenue at Other Companies
Frequently Asked Questions
- What is Hyatt Hotels's contra revenue?
- Hyatt Hotels (H) reported contra revenue of $23.00M in Q1 2026.
- How has Hyatt Hotels's contra revenue changed year-over-year?
- Hyatt Hotels's contra revenue increased by 15.0% year-over-year, from $20.00M to $23.00M.
- What is the long-term trend for Hyatt Hotels's contra revenue?
- Over 4 years (2021 to 2025), Hyatt Hotels's contra revenue has grown at a 25.2% compound annual growth rate (CAGR), from $35.00M to $86.00M.
- What does contra revenue mean?
- Costs or discounts that reduce the total revenue reported by the company.