Discontinued — last reported Q4 '25
Other
Deferred revenue related to the loyalty program
Hyatt Hotels Deferred revenue related to the loyalty program increased by 114.0% to $92M in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 206.7%, from $30M to $92M. This is a positive signal — higher values indicate stronger performance for this metric.
Analysis
StatementIncome Statement
SectionOther
CategoryMarket Position
SignalHigher is better
VolatilityModerate
First reportedQ1 2023
Last reportedQ4 2025Feb 13, 2026
How to read this metric
An increase reflects growing loyalty program engagement and future redemption obligations, while a decrease indicates higher redemption activity.
Detailed definition
Tracks the change in liabilities associated with loyalty program points or rewards that have been earned by customers bu...
Peer comparison
Specific to industries with large-scale loyalty programs like airlines, hotels, and credit card issuers.
Metric ID:
other_increase_decrease_in_deferred_revenue_related_to_l_5b5a1aHistorical Data
8 periods
| Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q3 '24 | Q4 '24 | Q3 '25 | Q4 '25 | |
|---|---|---|---|---|---|---|---|---|
| Value | $50.5M | $50.5M | $50.5M | $50.5M | $37M | $30M | $43M | $92M |
| QoQ Change | — | +0.0% | +0.0% | +0.0% | -26.7% | -18.9% | +43.3% | +114.0% |
| YoY Change | — | — | — | — | -26.7% | -40.6% | +16.2% | +206.7% |
Range$30M – $92M
CAGR+40.9%
Avg YoY Growth+38.9%
Median YoY Growth-5.3%
Current Streak2 quarters growth
Deferred revenue related to the loyalty program at Other Companies
Frequently Asked Questions
- What is Hyatt Hotels's deferred revenue related to the loyalty program?
- Hyatt Hotels (H) reported deferred revenue related to the loyalty program of $92M in Q4 2025.
- How has Hyatt Hotels's deferred revenue related to the loyalty program changed year-over-year?
- Hyatt Hotels's deferred revenue related to the loyalty program increased by 206.7% year-over-year, from $30M to $92M.
- What does deferred revenue related to the loyalty program mean?
- The change in the value of unredeemed loyalty program rewards.