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Hanmi Financial HAFC Sales & Marketing

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Other financials

Income statement

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Revenue$71.7M+14.2%
Operating income$22.6M+27.6%
Net income$22.6M+27.6%
EPS (diluted)$0.75+29.3%

Balance sheet

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Total debt$38.0M-6.1%
Total equity$802.8M+6.8%
Total assets$7.8B+1.4%

Cash flow

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Operating cash flow$23.9M-9.4%
CapEx$499.0K+89.7%
Free cash flow$23.4M-10.4%

Valuation

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Market cap$955.8M+38.8%
P/E11.8×+1.2×
P/S3.4×+0.5×

Profitability

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Operating margin27.7%—
Net margin29%+1.9pp
FCF margin79.2%+59.6pp

Returns & leverage

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Return on equity10.4%+1.5pp
Debt / equity0×0.0×

Where this comes from

Reported directly by Hanmi Financial in its filing.

Tagged under the XBRL concept us-gaap:MarketingAndAdvertisingExpense.

The official record: Hanmi Financial’s 10-Q, filed May 8, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Hanmi Financial's sales & marketing?
Hanmi Financial (HAFC) reported sales & marketing of $688K in Q1 2026.
How has Hanmi Financial's sales & marketing changed year-over-year?
Hanmi Financial's sales & marketing increased by 17.6% year-over-year, from $585K to $688K.
What is the long-term trend for Hanmi Financial's sales & marketing?
Over 4 years (2021 to 2025), Hanmi Financial's sales & marketing has grown at a 4.0% compound annual growth rate (CAGR), from $2.65M to $3.11M.
What does sales & marketing mean?
Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.