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Hanmi Financial HAFC Sales & Marketing

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Other financials

Income statement

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Revenue$72.2M+10.7%
Operating income$23.5M+55.5%
Net income$23.5M+55.5%
EPS (diluted)$0.79+58.0%

Balance sheet

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Total debt$36.1M-6.6%
Total equity$812.7M+6.5%
Total assets$8.0B+1.8%

Cash flow

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Operating cash flow$23.9M-9.4%
CapEx$1.1M+92.1%
Free cash flow$23.4M-10.4%

Valuation

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Market cap$939.29M+36.3%
P/E10.5×0.0×
P/S3.3×+0.5×

Profitability

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Operating margin29.1%
Net margin31.2%+4.8pp
FCF margin78.8%+59.2pp

Returns & leverage

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Return on equity11.3%+2.4pp
Debt / equity0.0×

Where this comes from

Reported directly by Hanmi Financial in its filing.

Tagged under the XBRL concept us-gaap:MarketingAndAdvertisingExpense.

The source filing: Hanmi Financial’s 10-Q, filed August 7, 2026. Open the filing →

Filed
Aug 7, 2026, 12:06 PM EDT
Fiscal quarter
Q2 FY2026
Calendar quarter
Q2 2026
Accession
0001193125-26-339697

FAQ

What is Hanmi Financial's sales & marketing?
Hanmi Financial (HAFC) reported sales & marketing of $679K in Q2 2026.
How has Hanmi Financial's sales & marketing changed year-over-year?
Hanmi Financial's sales & marketing decreased by 14.9% year-over-year, from $798K to $679K.
What is the long-term trend for Hanmi Financial's sales & marketing?
Over 4 years (2021 to 2025), Hanmi Financial's sales & marketing has grown at a 4.0% compound annual growth rate (CAGR), from $2.65M to $3.11M.
What does sales & marketing mean?
Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.

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