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Hitachi HIT Advertising costs

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Other financials

Income statement

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Revenue$8.8M+9.4%
Gross profit$4.5M-15.8%
Net income-$1.6M-419%
EPS (diluted)-$0.03-400%

Balance sheet

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Cash & equivalents$10.3M+36.3%
Total debt$121.6K-36.2%
Total equity$21.6M+52.6%
Total assets$29.0M+35.8%

Cash flow

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Operating cash flow-$3.3M-729%

Valuation

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Market cap$66.21M+51.3%
Enterprise value$56.01M+56.5%
P/S1.9×+0.3×

Profitability

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Gross margin58.9%-15.5pp
Net margin9.3%

Returns & leverage

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Return on equity105.4%
Debt / equity0.0×
Current ratio3.1×+0.8×

Where this comes from

Reported directly by Hitachi in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: Hitachi’s 10-K, filed March 25, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Hitachi's advertising costs?
Hitachi (HIT) reported advertising costs of $250 in Q4 2025.
How has Hitachi's advertising costs changed year-over-year?
Hitachi's advertising costs decreased by 98.4% year-over-year, from $15.38K to $250.
What is the long-term trend for Hitachi's advertising costs?
Over 2 years (2023 to 2025), Hitachi's advertising costs has grown at a -94.3% compound annual growth rate (CAGR), from $311.08K to $1K.
What does advertising costs mean?
Represents the total expenditures incurred for promotional activities, media placements, and marketing campaigns designed to acquire or retain customers. This metric is a key indicator of a company's investment in brand awareness and customer acquisition strategy. Monitoring this helps assess the efficiency of marketing spend relative to revenue growth.