Harley-Davidson HOG Ratios & Valuation
| Q1 '26 | Q4 '25 | Q3 '25 | Q2 '25 | Q1 '25 | ||
|---|---|---|---|---|---|---|
| Profitability | ||||||
| Gross margin | 35.9%-6.5pp | 38.7%-3.3pp | 40.8%-1.6pp | 42.3%+0.7pp | 42.5%+0.3pp | |
| Efficiency | ||||||
| Asset turnover | 0.4×+0.1× | 0.4×0.0× | 0.4×0.0× | 0.4×-0.1× | 0.4×-0.1× | |
| Liquidity | ||||||
| Current ratio | 1.9×+0.4× | 2.1×+0.7× | 2.5×+1.1× | 1.4×-0.1× | 1.6×0.0× | |
| Leverage | ||||||
| Debt-to-equity | 0.6×-1.2× | 0.7×-0.9× | 1.1×-0.5× | 1.5×-0.1× | 1.7×-0.1× | |
| Valuation | ||||||
| Market capitalization | $2.26B-28.1% | $2.42B-36.9% | $3.39B-34.0% | $2.86B-37.2% | $3.14B-47.2% | |
| Price / sales | 0.5×-0.1× | 0.5×-0.2× | 0.7×-0.2× | 0.6×-0.1× | 0.7×-0.4× | |
| Price / book | 0.7×-0.3× | 0.8×-0.4× | 0.9×-0.5× | 0.9×-0.5× | 1×-0.8× | |
| Dividend yield | 3.8%+0.9pp | 3.6%+1.2pp | 2.6%+0.8pp | 3.1%+1.0pp | 2.9%+1.2pp |
Chart any of these lines over time, or line them up against competitors.
Compare these in charts →Questions, answered.
- What are Harley-Davidson's profit margins?
- Harley-Davidson (HOG) runs a 35.9% gross margin and a 11.0% operating margin, with a 10.8% net margin.
- Where do Harley-Davidson's ratios come from?
- Every ratio is computed from Harley-Davidson's SEC filings — trailing-twelve-month flows over period-end balances. Valuation multiples combine those fundamentals with market data, recomputed each period. Switch between quarterly, annual, and TTM, or open any ratio for its full history and peer comparisons.
